Telling Your Brand Story
Transmedia storytelling means dividing chunks of a story across multiple platforms to form one cohesive narrative. Transmedia stories often have audience engagement as a key goal.
Branded entertainment is the corporate version of transmedia storytelling. Instead of buying spot ads and hoping the audience will pay attention, smart brands are fusing entertainment and advertising to create a multitude of fun, useful and interactive corporate presentations.
Branded entertainment gives publicity to products and services, and cultivates long-lasting relationships with a target audience. The audience feels validated through the useful and interactive nature of the content, as well as entertained on the platform of their choice. Everyone wins.
Anthony Alexander Diamonds
House to Home:
Bella Destino Films
Go Self Insured
Rockford Association for Minority Management
Rockford Housing Authority:
Bow Tie March
Great Dream Machine
Rockford Mass Transit Department: 40th Anniversary
Sauk Valley Community College:
Pure Simple Self
Keep Northern Illinois Beautiful
Rockford Mass Transit Department: Golf Classic
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