Informative Video Strategy

The goal of any marketing and public relation strategy is to inform, persuade and convince consumers to take action. Everything that marketing specialists do revolves around audience conversion. For this reason, much research has gone into understanding what inspires consumers to take action. It was found by research company, Visually, that a “video on a landing page can increase conversions by 80 percent or more.”

Videos are a very powerful tool in the marketing industry, and now it has been proven that they are instrumental in clinching marketing strategies. Industry leaders are keen to update websites and social media sites to include promotional videos.

The Importance of Mobile Video

Video on the landing page can increase conversions by 80% or more. –Visually

Let’s say you’re researching a product and where to buy it from. On your phone, you use Google like you usually do to search for a business selling the product you need. You click on their website and all you see is text, how boring and unexciting. What the consumer wants is visual stimulation, and nothing completes that more than a video. A video on a landing page is perfect. It will bring more and more people to want to learn about your product or service. Video can also demonstrate how a product can be used, how the couch looks in a living room, and what variations of the product are available for purchase.

Bussiness person looking at mobile phone

The Allure of Watching Videos

Where both text and video are available on the same web page, 69% of users would prefer to watch a video to learn about a product or service. – Wyzowl

Videos are becoming the go to for advertising a product or service. Everyday more and more people are turning to videos to get informed. People are choosing videos over text for many reasons, but mostly because videos are more descriptive and more efficient. Businesses are choosing video ads to promote and inform consumers about their product or service. These videos get a much higher view rate than text and are more interactive. They give the customer more of the interaction they want than the simple text based ad. So, turn to video based ads to boost your business web traffic and revenue!

 

Increasing Your Website Traffic with Video

It’s no secret that video advertising is becoming an incredibly popular and effective strategy in the marketing industry. As with all fashions, this trend is driven by a statistical observation of audience tendencies.  Companies using video enjoy 41 percent more web traffic than non-users.

Due to the advances and ever-changing SEO algorithms of popular sites such as Facebook and Google, it is becoming increasingly difficult to get content seen by consumers.  For this reason, it is imperative that successful content creators understand and utilize tools that will aid in gaining exposure. Video content creation is one such tool that will garner audience awareness and advance economic prosperity.

businessman hand using a smart phone and keying the data into a laptop, close up Selected focus.