What Is Personal Branding? And……….why is it important to your success.

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What Is Personal Branding? And……….why is it important to your success.

There is a new trend called Personal Branding. Successful Personal Branding entails managing the perceptions effectively and controlling and influencing how others perceive you. People don’t just buy from brands. They buy from people. More importantly, they want advice, services, and even products from people they trust. Much like any form of branding, personal branding is about marketing. But it shouldn’t be confused with self-promotion.