4 Types of Video for Better Business

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Choosing video to promote your service, your product, or your organization is no ordinary administrative task. For the everyday production experts, it is a more familiar process that is done day in and day out. This is why it may be daunting for many organizations. You’ll probably have doubts if we tell you that video is one of the best investments for your organization to get into, but that’s exactly what we are telling you. Here is why your organization needs to consider investing in video.

Why Choose Video

Based on data by Invodo, a visual strategy agency, Video can help you build customer relationships, improve your sales, reduce customer care calls, reinforce your brand message, or demonstrate what sets you apart from your competitors.

Since your audience has either grown up or spent time becoming familiar with entertainment/information options why not leverage this familiarity for your organization? Videos can travel far lengths, from its origins on YouTube and your webpage, to social media platforms and to email inboxes.

Types of Video

  • Broadcast:

    Think 30-second commercials. What new product or service do you want to share with people?

  • Corporate Presentation:

    Who are you? What do you do? Why do you do it? Think horizontally.

  • Informative/Branding:

    What segment of your organization performs well? You should tell people about it. A more vertical view within your organization.

  • Documentary:

    Have a milestone like a 50 year anniversary co ming up? These stories usually begin with beginning of your organization

Coming Full Reel

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In the end, it is about provoking emotional responses in your viewer. How you get that response is ultimately yet to be decided, do know it is a carefully planned strategic storytelling process. If you would like to learn more about our expertise in video production visit our web site page on production services. It showcases several videos exemplifying the four types of video listed above. In addition to the previously mentioned four, you will find an additional services tab that discusses trade show videos, sales and promotional videos, educational video productions and travel, destination and hospitality videos.

If you would like a free consultation on why investing in video is a must, please feel free to give us a call at 779-774-3188. Or if you are interested in learning more about filmed transmedia presentations go here.

Jacob Robertson joins Multimedia Marketing Group, Inc.

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FOR IMMEDIATE RELEASE

ROCKFORD, IL – Multimedia Marketing Group, Inc., an innovative multi-media marketing firm announced that Jacob Robertson has joined the organization as a Media Production Intern. Multimedia Marketing Group, Inc. is proud to welcome him to their team for this learning experience.

Robertson will be responsible for assisting in the production of media solutions and through collaboration with the members of Multimedia Marketing’s team, developing projects from conceptualization to completion.

“In their words, ‘RVC was as real world as it gets’ but it’ll be nice to put this education and inventiveness to work supporting MMG and their clients,” Mr. Robertson said.

Jacob joins Multimedia Marketing Group with an array of multimedia production skills to excel in the position. Lately, he has been working at Discovery Center Museum as Museum Floor Staff where he set up and tore down exhibits and assist customer satisfaction. Robertson is in his last semester and is currently completing his Associate’s Degree in Mass Communication at RVC.

“We are excited to have Jacob join our media production team,” said Joe Arco, President of Multimedia Marketing Group, Inc. “Jacob brings with him an attention for detail and knowledge of media trends from RVC.”

Multimedia Marketing Group, Inc. is an award-winning multi-media marketing firm that provides transmedia marketing services for filmed presentation, graphic and web design, public relations and communications solutions for its clients. For more information please visit www.mmg-1.com or call 779-774-3188.

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Kyle Rovinski joins Multimedia Marketing Group, Inc.

kyle rblogFOR IMMEDIATE RELEASE

ROCKFORD, IL – Multimedia Marketing Group, Inc., an innovative multi-media marketing firm announced that Kyle Rovinski has joined the organization as a Marketing Administrative Assistant Intern. Multimedia Marketing Group, Inc. is proud to expand their team to include Rovinski, a detail oriented student who brings a multitude of skills and enthusiasm to the firm.

Kyle will be responsible for assisting in coordinating campaigns, strategizing business plans, supporting public and community relations, and developing concepts for retail, service, non-profit, and manufacturing clients.

“I’ve been studying communication now for two and a half years, so I am excited to finally put my education, creativity, and writing skills together to support MMG and their clients,” Mr. Rovinski said.

Kyle joins Multimedia Marketing Group with a range of experience including social media, content marketing, and client relations. Lately, he has been working at the UW-Whitewater Bookstore where he is currently a Student Manager. Over the last summer he worked as a Content Creation Intern for Harvest Development Group. Rovinski is in his last semester at UW-Whitewater, working toward a BA in Communication with an emphasis in Public Relations.

“We are thrilled to have Kyle join our team,” said Joe Arco, President of Multimedia Marketing Group Inc. “Kyle brings a fresh but familiar feel and an aptitude to learn, which will help us better serve our clients and help continue our success.”

Multimedia Marketing Group, Inc. is an award-winning multi-media marketing firm that provides transmedia marketing services for filmed presentations, graphic and web design, public relations and communications solutions for its clients. For more information please visit www.mmg-1.com or call 779-774-3188.

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The Journey of a Story: Thank You, Sauk Valley Community College Case Study Series

Over the years you work with some spectacular clients. The last few years we have had the opportunity to work with Sauk Valley Community College, and they are no exception to the list. During this time we have completed a documentary of the 50-year anniversary of SVCC , numerous broadcast television commercials and plethora of web videos.

Speaking for ourselves and the client we have served it has been a marvelous journey that comes in disguise as something that is very important to the mission of both of our organizations.

“If someone asked me why I would want to work with MMG, I would say it is because they treat you like family. It is because these are not just anonymous people who will work with you once and are gone. I feel like we have established friendships and strong ties and that has made the process all the better,” Marketing Coordinator, Christina Pilling said.

SaukBlogIn our line of work which is ‘taking the invisible and creating the visible’ it is important to build lasting relationships. To amplify this further, we are not building relationships for the sake of building them yet for understanding that the time spent with SVCC is, as with all of our clients, invaluable.

“To me what’s important is the process, and it’s as important – to me -, as the final product. And I feel like what MMG has done for us is: we started with our vision and the story we wanted to tell; you didn’t try to reframe that story, you told our story from beginning to end,” said Steve Nunez, Ed. D., Dean of Institutional Research and Marketing.

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It isn’t only about getting the facts right or the narratives correctly worded but the aspect that we are all learning new things every day together through the projects which we create in tandem with the clients we serve.

“Every time you are working with either establishing a new client relationship or a long-term client there are these “aha” moments. These moments are truly pivotal in every relationship because you can see that the client has learned something and without question helps us learn something here at MMG as well,” President Joe Arco said.

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We are looking forward to the upcoming years working with SVCC, and are ready for the next exciting opportunity.

If you want to see for yourself, please check out Sauk Valley College’s video wall.