Transmedia Marketing with Quality has Effective and Innovative Results for Your Brand Reputation

It is becoming more evident each year that video marketing is an effective and innovative medium with which to attract and capture audiences.  It has been statistically proven that companies when adopting video marketing techniques are significantly more likely to effectively reach their target audiences. However, according to a study done by Brightcove, it has also been found that 62 percent of consumers are more likely to have a negative perception of a brand that created a poor quality video.

The Outcome of Relating Directly with Your Viewers through Quality

This means and is interpreted that quality production as a filmed presentation is a necessary component of creating a compelling marketing campaign for your brand. Modest things like clear picture and sound and a good use of lighting will go a long way in forming positive impressions in the mind of viewers. Video content will, without a doubt, make an impression on audiences, so that your videos must connote quality, professionalism, and excellence because it has a direct impact on your brand perception. It is of paramount importance to remember that incorporating a video marketing campaign will only help drive success if the video is of quality production.  As with anything on most popular social media sites, such as Facebook, Twitter, and Instagram, quality content decides post success.  Therefore, creating valuable content, with high-quality production, will ensure optimization of your posting to be highly successful.

Quality needs to be from the beginning, not an afterthought so that your project has the legitimacy and professionalism to stand behind its message. The focus of a filmed presentation is to create equilibrium between quality design, technology, and marketing implementation. The foundation of a video project, therefore, is the quality of the work; Design principles, creative thinking and the problem-solving techniques which will have a profound effect on the outcome correlating directly with your viewers.

The Concept of Quality has no Limits

Quality is always in the search of excellence which is a way of being, the way we labor, and the way we make choices. Excellence is to be, transmitted by you, to your organization and to your content that is reflective of your brand differentiation. It is a leadership tenet that makes this content become contagious out of your philosophy and it is your task to take this as far as possible. As a leader, you can work with this idea and prove to yourself that this attitude really has no limits when in search of quality for your brand.

Excellence has been demonstrated reputably that the only limit is the will, the capacity and the spirit of self-improvement and the result is the quality that will directly improve your brand reputation. Brand reputation simply denotes that consumers, viewers, and users trust and have faith in your company. They feel good about purchasing or acquiring your goods or services.

 

What Defines Impact in the Quest for Quality?

What excellence is and is not. Excellence cannot be attained as a short-term goal and we can really never pinpoint that we have ‘achieved’ excellence due to the fact that indeed “it’s a journey, not a destination”; this quest for excellence as we create quality will mean that you are repetitively and aggressively setting higher and higher standards. The result is that you get even better at what you do. No matter what service or what product you manufacture that you provide and what it entails, the substance of quality and excellence is a maxim that transcends the test of time. The Universe, the marketplace, and the self-satisfaction that comes with it will be your rewards to reap.

Think of this in another way, for example, an individual’s online reputation such as the aforementioned video stands in to make a first impression before the individual has an opportunity to make a contact. Whether a person is applying to college, interviewing for a job with your company, or even trying to get a date, folks are going to check up on the online images before making a decision about that person. This is the pragmatic reality of today’s global digital universe.

In conclusion, this filmed presentation we are discussing is much like that, from the moment of the first good idea to make the invisible, visible, quality is and must be the glue that binds everything together, for your brand reputation is at stake.

 

Excellence is an art won by training and habituation.

We do not act rightly because we have virtue or excellence, but we rather have those because we have acted rightly.

We are what we repeatedly do. Excellence, then, is not an act but a habit.

Aristotle

 

LEARN MORE ABOUT TRANSMEDIA MARKETING

About the Author: Joseph M. Arco

Throughout his career, he has been recognized internationally as an award-winning media producer, whom consistently delivers results which exceed client expectations. Mr. Arco has been characterized as a growth catalyst, mufti-faceted leader, and hands-on Media producer with a rich career history marked by effective project development, successful new product launches, and innovative communication strategies.

Valuable Marketing Skills and Communication Experience from an Internship

 

Lance Gulotta's Summer Reflection

My name is Lance Gulotta and I'm a junior at University of Wisconsin Oshkosh. I am double majoring in Public  Relations and Advertising.Through my internship at Multimedia Marketing Group I gained valuable experience and learned many useful skills. I also became familiar with the environment of marketing, advertising, and public relations. The Valuable skills I gained and improved on from this experience were creative writing, social media marketing and advertising, promotional and informative blogging, public relations, collaboration and client relations. The environment of marketing, advertising, and public relations can be fast paced and time sensitive. Working with promotional blogs and social media marketing was a great learning experience. I saw how these projects were time sensitive and had to be of high quality to create the reaction the client wanted. This could be challenging at times, but it really helped me to gain different professional perspectives. Working with a veteran like Joe Arco, you get to see all the different ways a project can go. He showed how there isn’t an exact right or wrong.  This makes the task more challenging, but also more interesting. The experience I gained working in this environment was very helpful for preparing me for the future.

I gained many valuable skills and experiences from this internship as well. I got to use a spectrum of social media marketing strategies while working on daily promotional post for our clients. Working with the vision of the clients was sometimes a challenge but with the more experience I gained the more efficient I became at helping them structure their vision. Working with a team became very smooth once we all learned what skills we had to bring to the table and it became a team environment very fast. Experiencing how meetings are in this field was great.

They helped to build our teamwork and communication skills. Also, with having to work on the projects in a timely manner, we had to become very familiar with the tools and software used in this occupation. The tools don’t do the work for you, but they help you to take on more projects. The experiences gained in this area were very beneficial in helping me to see how this part of the business sector operates.

One of the most important and biggest learning experiences I had was working on the Rockford Housing Authority project.  This was a large campaign that turned out very well. It taught me how to see the perspective of the client and not just see what the public sees. Through this experience it really helped me want to tell the story of this client and through that came some really good work that helped the project have the success that it had.

MMG is currently looking for Fall Semester 2017 Interns. These Internships are a key to building experience as a student or recent graduate. Learn more and apply at now:

http://mmg-1.com/internships.html 

An Internship Provides a Valuable Experience and the Introduction to your Career. Multimedia Marketing Group provides students with an excellent opportunity to develop skills in video production, audio production, graphic design, web design, public relations, editorial and technical writing, business administration, and marketing. We individualize each internship is based on which skills you wish to learn or develop. As an intern you will attend client meetings in order to learn about client-business relationships and voice your opinion toward the best production plan for the client. You will gain hands-on training, be in charge of completing projects, and learn how to interact within the corporation. This is a great opportunity to learn more about who you are. The life experiences we all go through are what shape us and our future. Your internship will not only inspire personal development, but will provide greater understanding of your goals and aspirations.

One Intern’s Quest for Knowledge and Experience

Hallie Welsh’s Summer Reflection

At the beginning of this summer, I decided to take an intern position at Multimedia Marketing Group. Although I didn’t need an internship for class credit, I wanted to amass as much real world experience in the marketing and public relations industry as possible before I graduate next year, and I knew what an internship would be the perfect way to do so.

I had interviewed with a wide variety of agencies before decided to come aboard the MMG team.  Although I was impressed with many of the corporations I had the chance to visit, none of them seemed to be the right fit for me. However, as soon as I interviewed with Joe and Susan, I knew that MMG would be my home for the summer.  It was evident very early on that MMG had the best resources available with which to help me learn and grow as a young professional.

Going into this internship, I had very little experience working in an agency setting outside of my school organizations.  I was initially intimidated by the idea of producing work for paying clients and maintaining the quality of work that MMG has grown to be known for.

However, upon my first day at MMG, I realized that all of my hesitation was baseless. I was welcomed with open arms by Susan, Joe and the rest of the interns.  They were all there, each day, helping to teach me and support me in my professional endeavors.  Our easy rapport and helped give me confidence in my client work and aided in my quality work production.

Throughout my time here I have come to learn much more than I had ever expected. I came into this internship hoping to expand my public relations and graphic design skills, but have come out the other side more informed and experienced in fields such as marketing, web design, creative writing, client relations and film production as well.

Susan and Joe have built up an impressive portfolio of marketing work over the past couple decades and it was a pleasure to be able to learn the ins and out of the marketing industry from such seasoned professionals. Under their tutelage, I expanded my marketing vocabulary, I gained a more thorough understanding of what goes into the creation of marketing campaigns and I was given the opportunity to explore emerging marketing trends.

In addition to my marketing education, I also learned a great deal about graphic and web design.  Paula’s insights provided me with a more comprehensive knowledge of Adobe Creative Suite programs and their capabilities as well as the various strategies involved in creating a working website.  Her direction was incredibly insightful and will surely be of great benefit as I continue my professional career.

During my time here, I also came to learn a great deal about the fundamentals of creative writing.  Through MMG’s blogs about the Pillars of Storytelling, my experience with working on Rockford Housing Authority (RHA) and MMG’s blog campaigns and the group’s emphasis on client narrative, I began to understand that the primary function of any marketer is to assist companies, organizations and individuals in bringing their story to life and creating avenues for others to see and understand their story as well.

Through my time at MMG I also learned a great deal about client relations, primarily through my experiences with the Illinois Crisis Prevention Network (ICPN) and RHA.  I came to understand that clients can often have a very different vision and approach than you.  Through this internship, I came to embrace those differences and did my best to learn how to find common ground through creative collaboration.

Lastly, MMG provided me with the unique opportunity to learn more about film production. Previous to this internship, I had no experience with film.  I had never been around cameras or the production process. However, within the first few days at MMG I was exposed to the processes of both working the production equipment and the strategies involved in being infront of the camera as well.  These are experience I will take with me and value throughout the remainder of my professional career.

In conclusion, my time at MMG has been everything I hoped for and more.  I am incredibly thankful for the people here and all that they have taught me, and I am excited to see where this experience will take me in the future.

MMG is currently looking for Fall Semester 2017 Interns. These Internships are a key to building experience as a student or recent graduate. Learn more and apply at now:

http://mmg-1.com/internships.html

An Internship Provides a Valuable Experience and the Introduction to your Career
Multimedia Marketing Group provides students with an excellent opportunity to develop skills in video production, audio production, graphic design, web design, public relations, editorial and technical writing, business administration, and marketing. We individualize each internship is based on which skills you wish to learn or develop.

As an intern you will attend client meetings in order to learn about client-business relationships and voice your opinion toward the best production plan for the client. You will gain hands-on training, be in charge of completing projects, and learn how to interact within the corporation. This is a great opportunity to learn more about who you are. The life experiences we all go through are what shape us and our future. Your internship will not only inspire personal development, but will provide greater understanding of your goals and aspirations.