Product Demonstration & Screencast Video Production
Whether you have a complex product, service, or a new piece of software that you need to promote, there's no better medium than video demonstrations to get your message across.
A screencast is a digital recording of computer screen output, also known as a video screen capture, containing mixed on camera and audio narration. The term screencast compares with the related term screenshot; a screenshot is a picture of a computer screen, while a screencast is essentially a movie documentation of the changes over that a user sees on a computer screen, enhanced with formative, instructional viewer motivation.
Screencasts can help demonstrate and teach the use of products and software features, for example, how to interact with apps, or even your website. Another example is: creating screencast integration aids. Software developers are able to show off their effort and at the same time, enhance the product features. Educators may perhaps, also use screencasts as another means of integrating technology into the curriculum. Instructional design engineers can demonstrate the proper procedure to solve a technology problem on an interactive whiteboard and integrate procedures. The screencasts take the place of potentially unclear written explanations; they help show the viewer why a given task is accomplished in a specific technological environment.
When your company organizes its next seminar, we can record complete documentation, making them available to all your attendees for future reference. These recordings can also be “sold” to people who cannot afford the fee of the live seminar or are not able to attend it. This will generate an additional revenue stream for your organization, creating additional knowledge to a broader audience for more availability. Computer-related seminars need compelling edutainment and readable recordings of screen content, which is not achieved by any other means.
Trade Show Video Production
Live video elements or video integrated film presentations are great ways to draw crowds and promote your products and brand at your next trade show or event. For example, at trade shows, animated motion graphics are greatly beneficial to accent your booth, as well as attract attention. You can also use integrated, interactive video to serve a variety of purposes such as to educate, inform, promote or sell. For example utilizing self-playing kiosks or stations located at your booth.
Prospects will be attentive to your booth, as sales representatives flawlessly operate to your desired orientation. However, a great impression is a necessity to attract prospects, which is why, as experts, we will create a compelling story to expose and introduce your products and services.
Exhibition floors are crowded with hundreds of businesses vying for attention. We invest the consultative time to understand who your prospects are and, more importantly, how they perceive your unique selling proposition. This will help to create a video that connects emotionally and converts more prospects into customers; thus, more customers into advocates.
Sales & Promotional Video Production
There's no better way to sell your product than through a compelling video that excites the senses, demonstrates your product, and effectively turns viewers into customers better than your best sales person could.
We handle every aspect of the production starting with the most important part, the script. A script and storyboard will be crafted that is designed for one purpose only - maximize sales of your product. Everything else - talent selection, shooting, set design, visuals, effects, 3D animation, motion graphics, etc. - are all guided by the script and storyboard.
We have experience creating product filmed presentations and promotional sales filmed presentations in a variety of industries that target businesses as well as consumers. Additionally, the filmed presentations that are created have been used in many different ways including broadcast TV, live presentations, DVD filmed presentations, self-service kiosks, online advertising, and online presentations.
Educational Video Production
Video is becoming increasingly more productive as a supplemental medium for education to traditional text books and class room lectures. The filmed presentations can take on a traditional serious tone, or they can take on a light-hearted and entertaining approach to education depending on the audience age or the material.
We have the technical capability to incorporate any type of element into your filmed presentations, while, at the same time, creating a format that is visually appealing. In addition, this form of filmed presentations is highly effective at educating students on a particular topic.
Some examples of elements that can be integrated into educational Filmed Presentations include:
• Live "weather man" style green-screen instructor compositing
• Dynamic exercise content and motion graphics composited into the background
• Live compositing of computer software screens or graphic calculators
• Multi-window video elements
Additionally, educational filmed presentations can be integrated into an online, interactive platform format that allows for live testing and evaluation, real-time laboratory-style, concepts in motion simulations with live-user input and feedback, and complete course-builder controls for instructors.
We can deliver on our clients' needs in a moment's notice and we can tightly integrate video and photography into our overall creative agency's service offering.
Our studio space is great for small sets and shooting products, as well as actors. We have a large enough sound stage to go from table top setups, all the way to large product demos and full-extension jib shots. Green screen and teleprompter setups are a standard configuration as well. Plus, if we can't meet your needs in our studio space, we'll work within your budget to find a suitable space within the area to meet your needs.
Travel, Destination & Hospitality Video Production
Transmedia is the perfect marketing application for the travel, destination & hospitality marketplace. You will be provided with forward-thinking, integrated online, mobile, email and print content marketing solutions that result in increased visitation, industry participation and measurable results.
Travel is one of the largest industries in the world today, and effective marketing is crucial for destinations large and small to attract quality visitors. Video is increasingly becoming a primary tool for promoting and marketing travel, tourism, destinations & properties. After all, there's nothing like seeing where you're going brought to life in beautiful video footage.
We provide full-service travel, destination & hospitality filmed presentation services. Consumers’ expectations are high and they want to experience a destination, not just read about it or view photos. They expect to be inspired about the places they want to visit, and we can help create stunning filmed presentations that truly bring your destination to life. The moments that capture your prospect’s imagination and create lasting memories occur through travel. We create resources for you to make those moments happen.
The compelling stories that we create go well beyond the common "walk through." Whether it is a short-format video presentation for your website, or media that complements an overall marketing campaign, we create stunning, visually-rich, high definition filmed presentations that are designed to engage & elicit consumer action for your destination. It may be simple to rely on the same type of visitors because it’s “your niche,” but destination and meeting facilities can increase group business by developing marketing campaigns that play up your locale’s “enticing side.”
To attract a different type of visitor as part of your brand, we will help you create a compelling story that highlights modern trends, such as the city’s hip neighborhoods, dining scene, or nightlife. Attracting a different demographic altogether expands the destination’s tourism, group business, and overall economy. You can spotlight your destination in a different way.
A destination well-known for one aspect can highlight for example, the city’s sophistication and attract different group business by showcasing the arts, humanities and other cultural attractions of other community stakeholders. Your destination will continue to welcome their usual visitors but you can focus on increasing group business through destination transmedia marketing strategies that make it a desirable place for your new niche groups to visit.
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