It’s no secret that video advertising is becoming an incredibly popular and effective strategy in the marketing industry. As with all fashions, this trend is driven by a statistical observation of audience tendencies. Companies using video enjoy 41 percent more web traffic than non-users.
Due to the advances and ever-changing SEO algorithms of popular sites such as Facebook and Google, it is becoming increasingly difficult to get content seen by consumers. For this reason, it is imperative that successful content creators understand and utilize tools that will aid in gaining exposure. Video content creation is one such tool that will garner audience awareness and advance economic prosperity.