Since the inception of social media sites such as YouTube, Facebook and Twitter, it has become apparent that social video sharing has increased in use and popularity.
According to Brightcove, social videos generate 1,200 percent more shares than text and images combined. This finding demonstrates that mass audiences are inherently attracted to video content and far more likely to interact with such content than any other.
In a time where mass marketing is inundating audiences at every turn, consumers have come to rely on personal recommendations to navigate the large pool of available products and services. This means that a successful video marketing campaign is one in which content is not merely pushed out by the creator, but shared and endorsed by opinion leaders that the audience trusts.