Informative Video Strategy

The goal of any marketing and public relation strategy is to inform, persuade and convince consumers to take action. Everything that marketing specialists do revolves around audience conversion. For this reason, much research has gone into understanding what inspires consumers to take action. It was found by research company, Visually, that a “video on a landing page can increase conversions by 80 percent or more.”

Videos are a very powerful tool in the marketing industry, and now it has been proven that they are instrumental in clinching marketing strategies. Industry leaders are keen to update websites and social media sites to include promotional videos.

The Importance of Mobile Video

Video on the landing page can increase conversions by 80% or more. –Visually

Let’s say you’re researching a product and where to buy it from. On your phone, you use Google like you usually do to search for a business selling the product you need. You click on their website and all you see is text, how boring and unexciting. What the consumer wants is visual stimulation, and nothing completes that more than a video. A video on a landing page is perfect. It will bring more and more people to want to learn about your product or service. Video can also demonstrate how a product can be used, how the couch looks in a living room, and what variations of the product are available for purchase.

Bussiness person looking at mobile phone