It all starts with what you need and what you want, and then you go out and get that. As an intern at MMG I did not know what I wanted to do at first, the guidance and support that MMG has given me over these past months is amazing. I worked alongside Joe and Susan Arco learning the world of media and all the components that go along with it. My main focus was Social Media and Marketing; I learned a lot about the applications that you can use with different social media platforms and how to boost your brand name with Transmedia Storytelling.
What did I do?
The projects I’ve worked on range from blog postings for companies that work with MMG to going to job fairs and working the booths. I’ve had to learn to do thorough research and make sure my work is perfect and exactly the way I want it because when you post something on the internet, it’s out there. I just finished a series of blogs for MMG’s blog explaining how Neuromarketing and transmedia storytelling are marketer’s secret weapon. I worked two booths for MMG, one for internship and job opportunities at Rockford University and set up the interview process. The other booth I worked with MMG was for event planning, we went to Rockford Housing Authority, who happens to be one of their clients, and different people from business around town came in and asked us about what we could do for them as far as event planning goes. It was great to get experience with networking about the company and what they have to offer. I also had professional headshots taken to accompany my blog posts and to take with me for future reference, while taking those photos, Joe took the opportunity to teach me about photography as a little intro, he taught me about the different types of lights and where you want the shadows and highlights to be at with varying styles of photography.
What did I get out of it?
At MMG it defiantly wasn’t what I expected an internship to be at all. It was inclusive, and I was actually learning things instead of being told to do things. I sat in on conference calls and worked those booths, and it was a perfect introduction because I did not have any knowledge of the Marketing world before this experience with MMG. I think that I did great work and matured in my writing and communication abilities. I was involved in the day to day schedule and had a voice. If you go on the MMG website, on their blog page, you can read the blogs I’ve done and taken credit for. It was a great feeling being able to take credit for my work. I was also enrolled through MMG in a Transmedia course with the University of Sydney, Wales. I’ve had a small introduction to Hoot suite, E-blasts, and different ways to work and talk to my audience as well as a little Photoshop and graphic design. From all these little intros of things I’ve learned has helped me along the way catch things, like if we are promoting something I can look at a photo on a brochure and make sure the lighting and colors all flow well. MMG has taught me a lot in such a short amount of time, but it was all excellent information that I am now able to use in my everyday life as well as my professional life. Joe and Susan mentored me through all of these pieces that I had no idea about, my knowledge of Transmedia, Marketing and everything in between, is because of them.
Author: Serena Ahlquist
Social Media Marketing Intern