The Benefits of Branded Videos

“51% of executives under 40 conveyed making a purchasing decision after watching a compelling branded video” -Forbes

Branded videos are constantly evolving and growing. People of all ages are streaming more and more videos online. In fact, Forbes also stated, “More than 80% said they are watching more online videos today than they were a year ago.” This growth isn’t going to stop, so why not get in on the action. A Good branded video can bring your company to the next level with increased website traffic and a boost your company’s revenue.


These branded videos can show what your company has to offer and there are many ways you can go about making the video. You could put any kind of spin on it you want. You can make it however you feel it best shows your company, but beware a bad branded video can have a damaging effect. Overall branded videos are getting the word out about a lot of companies, why shouldn’t yours be next?

Avoiding a Negative Brand Perception

It is becoming more evident each year that video marketing is an effective and innovative medium with which to attract and capture audiences.  It has been statistically proven that companies that adopt video marketing techniques are significantly more likely to effectively reach their target audiences. However, it has also been found that 62 percent of consumers are more likely to have a negative perception of a brand that created a poor quality video.

This means that a quality filmed production is a necessary component of creating a compelling marketing campaign. Elemental uses like clear picture and sound and a good use of lighting will go a long way in forming positive impressions in the mind of consumers. Compelling video content, in conjunction with the four pillars of story, will make an impression on audiences, so make sure that your videos connote professionalism and excellence.

Click here for video inspiration.

Social Videos Graphic

Viewing Social Videos

Over the past decade, many social media platforms have come into popularity.  The most successful platforms include: Facebook, Twitter, Instagram, Snapchat and YouTube.  The oldest of these platforms is YouTube, dating back to 2005. Although YouTube is the most senior of these mediums, its influence should not be underestimated.  It has been found by Brightcove that 50 percent of social video views take place on YouTube. Facebook lags behind at 36 percent, and the remaining 14 percent is split between Snapchat, Twitter and Instagram.

These statistics demonstrate that YouTube is an essential resource in successful video production marketing efforts.  YouTube maximizes content exposure and aids in the procurement of audience preferences. Successful channels post short videos, create creative thumbnails and titles, optimize their search engine results, engage their audiences through comments and frequently ask individuals to subscribe.  In short, no video marketing campaign is truly complete without an active YouTube channel.

transmedia marketing image

The Incredible Reach of Video Posts

For many years, it was understood that the most popular and lucrative posts on social media were those that were accompanied by a photo.  For this reason, social media platforms have recently become overpopulated with images.  The more widespread this trend became, the less effective it was.  New research by Socialbakers has found that “video posts, on average, have 135% greater organic reach than photo posts.” Consequently, if an individual or business is looking to grow their content reach, they should incorporate a video in their posts.

However, it is also important to note that incorporating a video will only help drive success if the video is of quality production.  As with anything on most popular social media sites, such as Facebook, Twitter, and Instagram, quality content decides post success.  Therefore, creating valuable content, with high-quality production, will ensure optimization of posting a success.