My Experience Interning with MMG

It all starts with what you need and what you want, and then you go out and get that. As an intern at MMG I did not know what I wanted to do at first, the guidance and support that MMG has given me over these past months is amazing. I worked alongside Joe and Susan Arco learning the world of media and all the components that go along with it. My main focus was Social Media and Marketing; I learned a lot about the applications that you can use with different social media platforms and how to boost your brand name with Transmedia Storytelling.

What did I do?

The projects I’ve worked on range from blog postings for companies that work with MMG to going to job fairs and working the booths. I’ve had to learn to do thorough research and make sure my work is perfect and exactly the way I want it because when you post something on the internet, it’s out there. I just finished a series of blogs for MMG’s blog explaining how Neuromarketing and transmedia storytelling are marketer’s secret weapon. I worked two booths for MMG, one for internship and job opportunities at Rockford University and set up the interview process. The other booth I worked with MMG was for event planning, we went to Rockford Housing Authority, who happens to be one of their clients, and different people from business around town came in and asked us about what we could do for them as far as event planning goes. It was great to get experience with networking about the company and what they have to offer. I also had professional headshots taken to accompany my blog posts and to take with me for future reference, while taking those photos, Joe took the opportunity to teach me about photography as a little intro, he taught me about the different types of lights and where you want the shadows and highlights to be at with varying styles of photography.

What did I get out of it?

At MMG it defiantly wasn’t what I expected an internship to be at all. It was inclusive, and I was actually learning things instead of being told to do things. I sat in on conference calls and worked those booths, and it was a perfect introduction because I did not have any knowledge of the Marketing world before this experience with MMG. I think that I did great work and matured in my writing and communication abilities. I was involved in the day to day schedule and had a voice. If you go on the MMG website, on their blog page, you can read the blogs I’ve done and taken credit for. It was a great feeling being able to take credit for my work. I was also enrolled through MMG in a Transmedia course with the University of Sydney, Wales. I’ve had a small introduction to Hoot suite, E-blasts, and different ways to work and talk to my audience as well as a little Photoshop and graphic design. From all these little intros of things I’ve learned has helped me along the way catch things, like if we are promoting something I can look at a photo on a brochure and make sure the lighting and colors all flow well. MMG has taught me a lot in such a short amount of time, but it was all excellent information that I am now able to use in my everyday life as well as my professional life. Joe and Susan mentored me through all of these pieces that I had no idea about, my knowledge of Transmedia, Marketing and everything in between, is because of them.

Author: Serena Ahlquist

Social Media Marketing Intern

Multimedia Marketing Group Event planning

Your Success Is Our Business

    The benefit of partnering with Multimedia Marketing Group is simple: We are recognized and acknowledged with having a high level of expertise, skill, knowledge, and commitment. More importantly, we have a broad range of expertise that spans many years of serving clients in a plethora of services.

No two events are alike; they all have their own needs, wants, and individuality. From pre-planning through execution, to post follow up and thank you cards, we can provide it all. Say you only want us to handle a couple of things; we can take on any aspect of your event and assist you with anything you may need. We can do a live video of the project, media packages, creation of the invitation, and documentation of the whole event.

First things first, it all starts with What IS? What is the goal of the event, possible dates, venues, number of guests? Along with many of the other questions we ask to provide a smooth event from start to finish. From catering, tents, table center arrangements, sound systems, we work with vetted vendors to ensure that what was promised, is indeed delivered on time and schedule. We coordinate all aspects in-house as well, so rather than keeping track of many different vendors, you have a single point of contact.

One of the in-house services we provide is social media promotion. Our team will promote, create groups and events on Facebook, create and send emails with information regarding your event straight to the guests and monitor social group pages for any questions.

From our years of a unique experience with event planning, we align your brand with the right audience at the exact time when those prospects are ready to engage with you. We understand how to drive real results by applying long tested methods in Transmedia storytelling and have an impact on the content we create. It is undeniable that culture and society are changing exceptionally, as have events, marketing, public relations, and communication practices. We believe that weaving new and different threads into the social fabric enhances your marketplace and provides a border and deeper media context for any organization.

Multimedia Marketing Group is focused on the success of our clients; our Core Values are at the very heart of our company. As a Client-Centered Service organization, we have a passion for the highest quality of outcomes, through media design excellence and client commitment combined with Integrity has emerged a body of work that equates value with performance, to create projects of lasting value. We are continuously moving forward, innovating, and improving. If you are interested in exploring our event planning services and how we can partner with you, please review the downloadable PDF. We are looking forward to exploring your needs at a face to face meeting, free of charge.

Neuromarketing and Transmedia Storytelling

In part one and two we looked at both of these topics; Neuromarketing and Transmedia storytelling. In this final blog, part three, we will discuss how these two things coincide and how they complement each other. Marketers are getting into neuroimaging methods to produce marketing, hence, Neuromarketing, marketers think that it will be a cheaper and more effective way to market and that it will give more reliable information to marketers faster by being able to see what consumers react to positively, not what they think they should like.

Neuroscience focuses on sensory processing by the way the consumers get informed, and the way they turn them into behavioral responses and transmedia storytelling has the opportunities to exceed customer engagement. Understanding human behavior and how we react to things is a massive part of any marketer’s job, so when you actually know what a person wants or how they perceive things it makes it easier to create a narrative that will be memorable.

So when you pair the two together, you can see science and art working together. As it turns out the discipline that we commonly call art, has many twists and turns as it meets the intersection where the crossroad of science converge. We think we’re these rational, logical thinking creatures but the actuality is, as the Neuromarketing scientists enlighten us, is that we commonly make subconscious, emotional decisions, sometimes even illogical ones, in one place in our brain and then suddenly a few nanoseconds later, we rationalize those decisions and process this in another place in our mind.

If you want really to inspire people’s decisions, behavior, and attitudes, you need to influence them in that other part of the brain where decisions are made. Accordingly, Neuromarketing scientists tell us that transmedia marketing stories are well-suited with communicating to that emotional processing part of the brain, whereas logic and telling people what is and lists of things that supposedly inform as well as persuade, don’t work.

Moreover, we all have great stories to tell through Neuromarketing. Many people do not know how to identify and share their best stories. Your narrative can mention your product, service, and similar topics; however, your ability to help should be the main character of the journey. You have a story worth telling, and it may take some time and energy to discover it. Once you unearth a story you want to share, make your story exceptional. The benefits of an in-depth, unambiguous and well-written story are immense. Notwithstanding, it should be an essential best business practice to enter into when developing your brand, product, or integrated service for your business.


Joe Arco, President of Multimedia Marketing Group:

Rodger Dooley, “What is Neuromarketing?”



Serena Ahlquist


Social Media Intern for MMG



What is Transmedia Storytelling?

Our lives are full of stories that travel across media, whether intentional or not. Transmedia storytelling offers opportunities for variable degrees of participation and the blurring of fictional and real worlds. So what is Transmedia storytelling? It is the art of designing, sharing, and experiencing across multiple platforms, usually used for entertainment, marketing, or social changes. Stories define social influence, social perception, and social interaction; they influence individual and group behavior and can provide a sense of self.

Using transmedia storytelling you are continuously evolving with newer technologies and the new ways they share, craft, and interact with people engaged with the story you are telling. Maya Zuckerman, Media Entrepreneur, and Founder, Transmedia SF, says “It’s not just one thing. You cannot actually sell transmedia in a box. It doesn’t work like that, because it is an ecosystem. It’s really the ecosystem of where storytelling meets technology, and it’s where story, narrative, and technology converge.” It’s not just technology either; transmedia storytelling is in many different things like video games, books, toys, comics, theme parks, and in virtual reality, it offers a wide range of coverage to a wide range audience.

The people following this story, no matter what it may be, they are going to be in some way moved by the story and want more information or change their behaviors to something like their favorite character, so transmedia storytelling can be something that changes people for the better. The way we perceive ourselves in relation to the rest of the world influences our behaviors and our beliefs. Story structure does just that. The journey of others affects our behavior and how we view ourselves. There are four main pillars to storytelling; people, place, purpose, and plot these pillars of the story delves in all aspects of interpersonal relationships and the ways that journey of one person can improve those who hear, see and emotionally involve themselves within the storyline.

The audience in the transmedia world is usually active with the storyline and share or even sometimes help create different parts of the stories. Every story has an audience who wants to experience it and share their opinions with it, wouldn’t you like to have input in your favorite TV show, comic book series, or video game?

This is part two of a series of blogs by MMG. In the next and final blog and part three, we will be comparing the two concepts of Neuromarketing and transmedia storytelling and how they coincide with each other. Stay updated on Facebook, Twitter, and LinkedIn for Part Three: Transmedia Storytelling Through The Go-To Science of Neuromarketing.


The University of New South Wales, the course “Transmedia Storytelling: Narrative worlds, emerging technologies, and global audiences.

Joe Arco, President of Multimedia Marketing Group.


Serena Ahlquist


Social Media Intern for MMG