Your StoryBrand StoryBrand
Are you Doing the Same Thing Over and Over Again?
Albert Einstein is broadly credited with saying, “The definition of insanity is doing the same thing over and over again but expecting different results.” Over 70% of all businesses use content branded marketing strategies; however, according to many studies, including the Content Marketing Institute, only 5% of the Business to Consumer business marketers believe their content marketing efforts to be “very effective.”
Simply put, the way business has historically created, designed, and produced the communication for their branded content marketing may not be the correct way because it has produced little or no results, a real disconnect, and a cut-off between what business is actually doing and what is actually working.
So with this thought in mind and since this traditional content creation is not working, what is the right way and how does it work for you and your business?
Are you Doing the Same Thing Over and Over Again?
Albert Einstein is broadly credited with saying, “The definition of insanity is doing the same thing over and over again but expecting different results.” Over 70% of all businesses use content branded marketing strategies; however, according to many studies, including the Content Marketing Institute, only 5% of the Business to Consumer business marketers believe their content marketing efforts to be “very effective.”
Simply put, the way business has historically created, designed, and produced the communication for their branded content marketing may not be the correct way because it has produced little or no results, a real disconnect, and a cut-off between what business is actually doing and what is actually working.
So with this thought in mind and since this traditional content creation is not working, what is the right way and how does it work for you and your business?
Storytelling for Your Brand or StoryBrand
Our lives are full of stories that travel across media, whether intentional or not. Transmedia storytelling offers opportunities for variable degrees of participation and the blurring of fictional and real worlds.
What is Transmedia Storytelling & Why is this important for Your Business?
It is the art of designing, sharing, and experiencing across multiple platforms, usually used for information, entertainment, marketing, building relationships or social changes.
Storytelling for Your Brand or StoryBrand
Our lives are full of stories that travel across media, whether intentional or not. Transmedia storytelling offers opportunities for variable degrees of participation and the blurring of fictional and real worlds.
What is Transmedia Storytelling & Why is this important for Your Business?
It is the art of designing, sharing, and experiencing across multiple platforms, usually used for information, entertainment, marketing, building relationships or social changes.
By creating Compelling Corporate Stories, you are able to define social influence, social perception, and social interaction.
Transmedia Stories or StoryBrand influence individuals and group behavior and can provide a sense of self.
As you use Transmedia Storytelling, you are continuously evolving with newer technologies and new ways they share across all social media platforms, craft, and interact with people engaged with the story you are telling.
Multiple Narratives Narratives Narratives
“If the only tool you have is a hammer – every problem looks like a nail.”
Abraham Maslow’s quote, applies well to Transmedia Storytelling
A Quick Allegorical Story
MMG can help you begin your Transmedia Marketing Experience!
To Learn more About Us Click HereYou walk into an office of a tax accountant or CPA. She points to the wall behind her desk and shows you her Ph.D., her citations; she also could talk about her rigorous training and explain complicated tax concepts to you using tax jargon that is difficult to understand, to say the least.
You won’t feel any comfort or ease, until she looks you in the eye and tells you simply, “You are going to be okay. We are going to figure this out.” End of story. What she finally did is, understand her audience.
Perhaps you, like most people, think of branded content for marketing as promotion. It is not. Our mission is always to help you understand and discover your audience, create persuasive content, and elicit a groundswell response. We will tell your story.
MMG can help you begin your Transmedia Marketing Experience!
To Learn more About Us Click HereYou walk into an office of a tax accountant or CPA. She points to the wall behind her desk and shows you her Ph.D., her citations; she also could talk about her rigorous training and explain complicated tax concepts to you using tax jargon that is difficult to understand, to say the least.
You won’t feel any comfort or ease, until she looks you in the eye and tells you simply, “You are going to be okay. We are going to figure this out.” End of story. What she finally did is, understand her audience.
Perhaps you, like most people, think of branded content for marketing as promotion. It is not. Our mission is always to help you understand and discover your audience, create persuasive content, and elicit a groundswell response. We will tell your story.
What is Your StoryBrand
Your branded story needs to identify and delineate a problem for your customers or clients and offer a resolution and a solution. Your StoryBrand will stimulate their interest in the story you tell. One of the only reasons people are reaching out to your business, looking at your social media platforms or landing on your website is simply put; they have a problem or difficulty. You need to resolve it. Your organization is not the main protagonist of the Star Wars hero Luke Sky Walker.
Your client and customers are not looking for another hero; they are looking for a guide, a true north if you will. Your company is the legendary Jedi Master Yoda! Yoda is the oldest, most indomitable, and most influential Jedi Master in the Star Wars universe. That is what you, and your StoryBrand needs to depict, portray, live breath, and be!
Your branded story needs to identify and delineate a problem for your customers or clients and offer a resolution and a solution. Your StoryBrand will stimulate their interest in the story you tell. One of the only reasons people are reaching out to your business, looking at your social media platforms or landing on your website is simply put; they have a problem or difficulty. You need to resolve it. Your organization is not the main protagonist of the Star Wars hero Luke Sky Walker.
Your client and customers are not looking for another hero; they are looking for a guide, a true north if you will. Your company is the legendary Jedi Master Yoda! Yoda is the oldest, most indomitable, and most influential Jedi Master in the Star Wars universe. That is what you, and your StoryBrand needs to depict, portray, live breath, and be!
'A Tough nut to Crack' Crack'
If you communicate an idea in a way that resonates with your marketplace, change will definitely happen. You can then change the world, one customer, at a time.
Marketing communication can be a difficult problem and sometimes hard to deal with. Some marketers call it, ‘A Tough nut to Crack.’ This very old analogy was first drawn in the early eighteenth century by Benjamin Franklin in 1745, and yes, it still is in our modern-day cultural mainstream.
Our task is to help you with the proverbial ‘nut’ by effectively incorporating a new StoryBrand into your business communication using all the media platforms available to us to reach your desired audience.
“The future isn’t a place that we’re going to go.
It’s a place that you get to create.”
Nancy Duarte
How we Leverage 'Story' for Your Business Through Cultural Orthodoxy or Finding Your 'Yoda like Qualities & Attributes'
We are of the belief that the old classical marketing models of brand management pay insufficient attention to social media brand builders of culture in our society today. ‘Branded Cultural Orthodoxy’ is a somewhat nebulously defined term that describes an integrated system of behavior between people that share a similar experience. Norms, values, symbols, and communication channels are maps of reality are some elements that we consider in attempting to understand the intricate working of culture and, more specifically, ‘Branded Cultural Orthodoxy.’
We to tell Your Branded Story in a way that will Inspire People to act will Inspire People to act
The art of storytelling has remained unchanged over the millennia. The way we humans tell the stories has always evolved with pure, consistent originality. However, for the most part, compelling stories are recycled. We use these story principles to grip audiences’ attention. One of our relevant jobs is to place your audience at the center of your story, so it is meaningful to them and resonates at the very identical time.
We to tell Your Branded Story in a way that will Inspire People to act will Inspire People to act
The art of storytelling has remained unchanged over the millennia. The way we humans tell the stories has always evolved with pure, consistent originality. However, for the most part, compelling stories are recycled. We use these story principles to grip audiences’ attention. One of our relevant jobs is to place your audience at the center of your story, so it is meaningful to them and resonates at the very identical time.
With a good StoryBrand, you get a physical reaction from your audience. Their hearts will race, their eyes can dilate, they will talk about what you have shared with them, “Oh, I got a chill down my spine” or what about this, “I could feel it in the pit of my stomach.” In reality, we, as homo sapiens, physically react when someone is telling us a story. Our continued success is to take complicated ideas and make them memorable, informative, and knowledgeable, so people get it, and those same people are your customers and your clients.
Step 1
What we really do well and love to do is help you tell the right story, in the right place, from start to finish. We take your StoryBrand to find media platforms where your story has the best opportunity to be seen and to be heard.
Step 2
We help you discover your ‘Yoda like qualities and attributes.’ What is the way that your brand or the ways that your business can interact with your customers’ or clients’ lives in order to improve them?
Step 3
We will tell your story in a way that will inspire people to act! Our tools are the written word and design visualization. We then deliver to you groundbreaking content that has embedded Visual Syntax, Semantics & Pragmatics for your branded stories and visual presentations.
HERE IS AN ELEMENTAL STORY EXAMPLE FOR YOU!
For example, look at the “open” sign in Galena, Illinois, that we usually see at the front door of a shop along the main street. The visual signifier in the photo on the left is the word ‘open’ and what is signified is that the little store you are about to walk into is open for business. Right? It is normal in our culture that when you see those signs on the doors of the shops in Galena that the message that comes to your mind is the availability of the store for business. Now you can walk right in and buy that Christmas ornament for your sister that was in the window.
HERE IS AN ELEMENTAL STORY EXAMPLE FOR YOU!
For example, look at the “open” sign in Galena, Illinois, that we usually see at the front door of a shop along the main street. The visual signifier in the photo on the left is the word ‘open’ and what is signified is that the little store you are about to walk into is open for business. Right? It is normal in our culture that when you see those signs on the doors of the shops in Galena that the message that comes to your mind is the availability of the store for business. Now you can walk right in and buy that Christmas ornament for your sister that was in the window.
A long, time ago, in a galaxy far, far away..... in a galaxy far, far away.....
We, humans, are driven by a desire to make meanings. This is where your Branded Story can take a U-Turn. Visual syntax as a signifier ‘open’ can also mean different signals.
You fly to the United Kingdom, and you have an afternoon to shop in London. You see the store pictured in the photo on the right. You cross the street, enter the store, and proceed to look at everything! You get to the far back of the store and hidden away on a small gated and aging door you see that old familiar sign that simply says ‘open.’
Knowing what it means, of course, you look around, pull the gated door and proceed to walk in. There is no new extended shopping area of the store, but a room smaller than your broom closet at home with three worn buttons in front of you!
You are in a lift, or in the U.S., what we refer to as an elevator. The button that says ‘open’ signifies opening the door of the lift. The suggestion of the idea here is that the sign changes its meaning in different contexts. There is no shopping and no store to shop in. What refers to as the visual syntax’ value’ of a sign depends on its relations with other signs within the cultural system that you know– a sign has no ‘absolute’ value independent of this context.
We, humans, are driven by a desire to make meanings. This is where your Branded Story can take a U-Turn. Visual syntax as a signifier ‘open’ can also mean different signals.
You fly to the United Kingdom, and you have an afternoon to shop in London. You see the store pictured in the photo on the right. You cross the street, enter the store, and proceed to look at everything! You get to the far back of the store and hidden away on a small gated and aging door you see that old familiar sign that simply says ‘open.’
Knowing what it means, of course, you look around, pull the gated door and proceed to walk in. There is no new extended shopping area of the store, but a room smaller than your broom closet at home with three worn buttons in front of you!
You are in a lift, or in the U.S., what we refer to as an elevator. The button that says ‘open’ signifies opening the door of the lift. The suggestion of the idea here is that the sign changes its meaning in different contexts. There is no shopping and no store to shop in. What refers to as the visual syntax’ value’ of a sign depends on its relations with other signs within the cultural system that you know– a sign has no ‘absolute’ value independent of this context.
IS YOUR BRAND IMPORTANT? IMPORTANT?
According to Geoffrey James from Inc. Brand is important. We are never questioning that. He goes on to state that “a strong brand can make it enormously easier to sell. However, the notion that “branding” can create a great brand is a myth. Worse, it’s a myth that can cost you a lot of money without getting much in return. Bottom line: Your brand is the emotion that a customer feels when thinking about your product.” We agree that It is not that content marketing has passed on; it is the bad content marketing from marketeers and how it has been approached over time. And lastly, from Bryan Adams, Founder and CEO PH. Creative, writing at Inc., “to me, there’s still no better way to engage with people than to tell them a story. It’s the best way for marketers to build an emotional connection that builds trust and translates into sales.”
Yoda said it Best "Do. Or do not. "Do. Or do not. There is no try."
Yoda’s quote can be an illustration of a perfect wake up call for your business. The “Do… or do not” is a state of mind, and it is indeed a way to face any question. Between the stimulus and the response, is where opportunity lives! If you have a mindset of trying, will you win, will you succeed? Your business marketing mindset is the beginning of setting your branding goals to succeed in every way possible. That is the argument Yoda is trying to drive home. Even when you are not sure of the outcome.
Yoda said it Best "No. Try not. Do... or do not, "No. Try not. Do... or do not, there is no try."
Yoda’s quote can be an illustration of a perfect wake up call for your business. The “Do… or do not” is a state of mind, and it is indeed a way to face any question. Between the stimulus and the response, is where opportunity lives! If you have a mindset of trying, will you win, will you succeed? Your business marketing mindset is the beginning of setting your branding goals to succeed in every way possible. That is the argument Yoda is trying to drive home. Even when you are not sure of the outcome.
Like Yoda, who instructed Luke to lift his ship out of the water. We here at MMG see the possibility in that even an entire business ship can be lifted out of a murky marketing swamp.
From Yoda’s way of thinking, trying was not going to solve anything. And like Luke Skywalker,
you are not alone; we are to here….. TO DO!