Quality Content Creation Creation Creation
WORDS ARE THE IDEAS
Just about everything you confront and interact within life has a story to tell. A story starts with content. Content then is the subject or ideas contained in something written, said, created, or represented. Content is also the things expressed or suggested in something written or produced as visual representations or the content of the idea communicates. And content starts with the written word that drives everything. Words are the ideas contained almost anywhere you go and anywhere you need to understand and share your ideas. All content starts first with a good idea. The best-selling author and longtime New Yorker staff writer, Malcolm Gladwell, perhaps said it best, “It is not the job of the writer to apply the ideas, but to find the ideas.” He went on to say that one of his goals as an author is “to get people to take human psychology seriously and to respect the complexity of human behavior and motivations.”
Quality Content Creation Creation Creation
WORDS ARE THE IDEAS
Just about everything you confront and interact within life has a story to tell. A story starts with content. Content then is the subject or ideas contained in something written, said, created, or represented. Content is also the things expressed or suggested in something written or produced as visual representations or the content of the idea communicates. And content starts with the written word that drives everything. Words are the ideas contained almost anywhere you go and anywhere you need to understand and share your ideas. All content starts first with a good idea. The best-selling author and longtime New Yorker staff writer, Malcolm Gladwell, perhaps said it best, “It is not the job of the writer to apply the ideas, but to find the ideas.” He went on to say that one of his goals as an author is “to get people to take human psychology seriously and to respect the complexity of human behavior and motivations.”
“There is one thing stronger than all the armies in the world, and that is an idea whose time has come.”
Victor Hugo
DECIDING WHERE TO START
Creating quality content for the world your brand lives in is one of the most complex types of world-building. Multiple platforms where a content writer conjures up ideas that layout details for the world. Understandably, the thought of creating all these elements to form an entire branded content for your marketplace world can be very daunting. We live in a globalized society, making it almost impossible to know, with any certainty, how your branded content will resonate once you breathe life into it. Deciding where to start can seem practically impossible to know, even to determine if it is a good idea or not. According to a study by Clear Voice, Sixty-two percent of marketers are challenged by a lack of time to create content, and finding talented people was three times more challenging.”
DECIDING WHERE TO START
Creating quality content for the world your brand lives in is one of the most complex types of world-building. Multiple platforms where a content writer conjures up ideas that layout details for the world. Understandably, the thought of creating all these elements to form an entire branded content for your marketplace world can be very daunting. We live in a globalized society, making it almost impossible to know, with any certainty, how your branded content will resonate once you breathe life into it. Deciding where to start can seem practically impossible to know, even to determine if it is a good idea or not. According to a study by Clear Voice, Sixty-two percent of marketers are challenged by a lack of time to create content, and finding talented people was three times more challenging.”
“No matter how grand or how epic,
most stories are sparked from a single idea.”
“If at first, the idea is not absurd,
then there is no hope for it.”
– Albert Einstein
Your idea must be targeted to an audience that you are most interested in communicating with. These are also the same people most likely to socialize your content. If you try to appeal your content to everyone, you end up appealing to no one. The tinier and more specific the target audience, the simpler it is to create focused communication that will move your reader and viewer of content to action. “The medium is the message” was instituted by Marshall McLuhan, a Canadian communication theorist, in his book The Extensions of Man. McLuhan theorizes that a communication medium itself, not the messages it carries, should be the primary focus of study. He showed that artifacts as media affect any society by their characteristics or content. So, for McLuhan, it was the medium itself that shaped and controlled “the scale and form of human association and action,” which invariably leads to quality content creation.
The Four Components to Your Quality Content
Information Dissemination
Content can be persuasive, fascinating, informative, engaging, entertaining, or any combination of the five.
The Contextual Purpose
The reader, viewer or user, is the target of opportunity to convey and establish the purpose of communication and interactions. When done well, it takes them to the next step.
The Medium for the Message
The medium can be become or be the message. The channel communicates the message and influences the message
Form of the Communication Medium
The curated content can be made up of words, graphics, images, video, audio, or any combination.
It is imperative that four components be considered together for quality content to have value and significance. It has been said, ‘Information without context is just noise.’ If the information is not presented in its appropriate form, or equally important, via the suitable medium, there is an excellent possibility that it will never resonate and not reach or even touch your intended audience. In combination with curating content for the medium, the message becomes vitally important. It is a lot like writing a technical manual on assembling a lawnmower without pictures or, worse yet, no diagrams. And yes. Adding a filmed presentation would even be better!
It is imperative that four components be considered together for quality content to have value and significance. It has been said, ‘Information without context is just noise.’ If the information is not presented in its appropriate form, or equally important, via the suitable medium, there is an excellent possibility that it will never resonate and not reach or even touch your intended audience. In combination with curating content for the medium, the message becomes vitally important. It is a lot like writing a technical manual on assembling a lawnmower without pictures or, worse yet, no diagrams. And yes. Adding a filmed presentation would even be better!
“A scrupulous writer, in every sentence that he writes will ask himself at least four questions, thus:
What am I trying to say? What words will express it? What image or idiom will make it clearer?
Is this image fresh enough to have an effect?”
George Orwell
WHAT WE CAN DO FOR YOU AS CONTENT CURATORS
The value of a content curator is discovering, acquiring, and organizing quality content. The next step of curation is to build a contextual narrative around the subject and provide expert insight.
We bring unique skills and experiences to the branded content table for you.
We overlap across the many content types and writing styles for your marketplace.
We know what type of content writing style you will need to support your Branded Content Strategy.
We dive deep to create visual representations, and of course, we have all the in-house capabilities to design, produce, implement digital and printed collateral materials for your marketplace.
We know that a Quality Content Strategy is created and designed to advance your business communication goals, whether you need blog posts, articles, emails, website copy, or corporate internal communication that connects with your target audience.
We bring unique skills and experiences to the branded content table for you.
We overlap across the many content types and writing styles for your marketplace.
We know what type of content writing style you will need to support your Branded Content Strategy.
We dive deep to create visual representations, and of course, we have all the in-house capabilities to design, produce, implement digital and printed collateral materials for your marketplace.
We know that a Quality Content Strategy is created and designed to advance your business communication goals, whether you need blog posts, articles, emails, website copy, or corporate internal communication that connects with your target audience.
OUR ALL-INCLUSIVE TOP TEN FOR ONE-STOP SHOPPING!
BLOG CONTENT WRITING
- News and Advertorial Articles
- Blog Posts
- Interviews
- Content Research
BRAND SOCIAL MEDIA WRITING
- Social media posts
- Interactive Content
- Platform-specific content
- PR Outreach
BRAND CONTENT JOURNALISTIC WRITING
- Brand stories
- Interviews
- Customer Stories & Testimonials
- Media & Press Releases
- Corporate Internal Communication
- Company Biographies
GOOD OLD FASHION QUALITY CONTENT COPYWRITING
- Website Copy
- Infographics
- Traditional Print and Collateral Media
- Annual Reports
- Product descriptions
- Sales collateral
BRAND CONTENT GHOSTWRITING
- Articles
- eBooks
- White Papers
- Thought Leadership
CORPORATE TECHNICAL WRITING
- How-Tos
- User Guides
- FAQs
- Instructional Manuals
EMAIL BRAND CONTENT WRITING
- Newsletters
- Sales Drip Campaigns
- Transactional Emails
- Sales & Customer Care nurturing
CORPORATE CONTENT SCRIPTWRITING
- Video scripts
- Explainer video scripts
- Podcast scripts
- Radio & Television Advertising
- Motion Graphics Scripts
A LONG-FORM CONTENT WRITING
- eBooks
- Data studies
- Long-form White papers
- Case studies
AD & PROMOTIONAL WRITING
- Advertising Copy
- Direct Mail Promo Copy
- Landing Pages Sales Copy
- Sales Product Descriptions
- Sales Collateral
“Quality content means content that is packed with clear utility and is brimming with inspiration, and it has relentless empathy for the audience.”
– Ann Handley
The hastening of content through digital platforms has been exponential during this tumultuous and unprecedented time. In a recent study, Forbes discovered that internet use had gone up 70% and streaming more than 12% with the onset of the pandemic. Streamlined communication has found its new standard, which would be unheard of just a few short years ago.
UTILITY + EMPATHY + INSPIRATION = QUALITY CONTENT
At Multimedia Marketing Group, we feel and know that we have a definitive understanding of the practicality of utility. We have relentless empathy for our clients and the marketplace in which they serve and do business. We are unbridled and brimming with inspiration as we approach quality content when taking that next step out of our comfort zone. By harnessing the power of utility, empathy, and thrilling inspiration, we shape relationships with clients and the outside world to create quality content. Bringing this total mix together is what we define as StoryBrand. Learn more about why and how branded content can change the way you do business.