Transmedia Storytelling is the Future of Marketing.
Those who can span across formats and share their expertise will stand out in an age of digital relativity. Transmedia storytelling will carry your stories from platform to platform, adding layers of engagement at each stop along the way.
Indeed, one of the basic tenets of crafting and implementing a good transmedia narrative dictates that each platform—online video, social media channels, printed or digital books, games, etc.—be used in a way that maximizes the communication strengths of each. Within that framework, the various touch points should advance the storyline in such a way that each story level is capable of standing on its own; meanwhile, it should contribute to the larger story where the whole is infinitely greater than the sum of its parts.
We are content produces. We create rich content for you and your brand. Anything from news stories, blogs, updates on your websites, and social media. We have the tools to make your content follow you and your brand's values and beliefs, but also your aesthetic. Content producers are often called creative storytellers; they tell your companies story and speak to your demographic. Most of us are already experts in content production. Look at your personal social media; you created that content that follows your values and beliefs. Audiences want art through a compelling narrative story. It requires that a business's subject matter media experts know how to tell good superior stories and, simultaneously, do so using text, video, audio, and images.
"51% of executives under 40 conveyed making a purchasing decision after watching a compelling branded video" -Forbes
Videos are a potent tool in the marketing industry. Now it has been proven that they are instrumental in clinching marketing strategies. Branded videos are continually evolving and growing. People of all ages are streaming more and more videos online. As online video content creators, we will help you create transmedia through cohesive direction and planning. You are capable of creating brand new story worlds and vast narratives that capitalize on the benefits of each medium you are looking to display.