TRANSMEDIA MARKETING
TRANSMEDIA MARKETING
Transmedia Marketing
So what is Transmedia marketing?
It is the key to connecting with viewers. It is the pivotal point when communicating an idea to others. It is the one crucial element of marketing that reveals the purpose of your message on multiple platforms. Stories are compelling, there is a story that resonates with everyone. From the first campfire to modern-day office break rooms, storytelling has always been the most memorable and impactful method of relaying information.
So what is Transmedia marketing?
It is the key to connecting with viewers. It is the pivotal point when communicating an idea to others. It is the one crucial element of marketing that reveals the purpose of your message on multiple platforms. Stories are compelling, there is a story that resonates with everyone. From the first campfire to modern-day office break rooms, storytelling has always been the most memorable and impactful method of relaying information.
So what is Transmedia marketing?
It is the key to connecting with viewers. It is the pivotal point when communicating an idea to others. It is the one crucial element of marketing that reveals the purpose of your message on multiple platforms. Stories are compelling, there is a story that resonates with everyone. From the first campfire to modern-day office break rooms, storytelling has always been the most memorable and impactful method of relaying information.
Every Transmedia story is a chance to explore the remarkable remarkable remarkable
Transmedia storytelling is a great place to break out the individual components of storytelling — idea, motif, theme, mood, plot, character — and highlight them in different ways across different platforms.
In a transmedia environment, rather than simply telling the same story in multiple channels, each platform instead plays its unique role in moving the story forward as part of a well-choreographed presentation.
For brand marketers, that means letting go of the traditional marketing practices in favor of a new, more nuanced goal. That considers the communication canvas in full, conveying different parts of the story to different channels. By taking advantage of each channel’s strengths and creating unique extensions of a story based on those elements, a more profound and engaging experience is created.
To create the transmedia flow, stories are accessed across a fleet of communication vehicles used in our daily lives—computers to smartphones to tablets to e-reading devices, and gaming consoles. Story engagement can occur online at websites or social media channels like Facebook or Twitter, in books and eBooks, and through online video channels, not to mention in live events and other forums in the physical world.
Transmedia Storytelling will
- Immerse your audience in your story or brand
- Tap into new and diverse revenue streams
- Build loyalty and long-term relationships with your audience
- Extend and enhance the narrative of your television, film or brand
- Match content delivery with your audience’s content consumption habits
- Naturally attract and build a large group of interested audience members, and convert them into fans or customers
- Replace “interruption” advertising and promotions with valuable branded content your audience will find useful and visit often
- Share your limited content and resources among many platforms increasing your reach and content delivery diversity
Transmedia Storytelling will
- Immerse your audience in your story or brand
- Tap into new and diverse revenue streams
- Build loyalty and long-term relationships with your audience
- Immerse your audience in your story or brand
- Tap into new and diverse revenue streams
- Build loyalty and long-term relationships with your audience
- Extend and enhance the narrative of your television, film or brand
- Match content delivery with your audience’s content consumption habits
- Naturally attract and build a large group of interested audience members, and convert them into fans or customers
- Replace “interruption” advertising and promotions with valuable branded content your audience will find useful and visit often
- Share your limited content and resources among many platforms increasing your reach and content delivery diversity
- Extend and enhance the narrative of your television, film or brand
- Match content delivery with your audience’s content consumption habits
- Naturally attract and build a large group of interested audience members, and convert them into fans or customers
- Replace “interruption” advertising and promotions with valuable branded content your audience will find useful and visit often
- Share your limited content and resources among many platforms increasing your reach and content delivery diversity
Transmedia Storytelling is the Future of Marketing.
Those who can span across formats and share their expertise will stand out in an age of digital relativity. Transmedia storytelling will carry your stories from platform to platform, adding layers of engagement at each stop along the way.
Indeed, one of the basic tenets of crafting and implementing a good transmedia narrative dictates that each platform—online video, social media channels, printed or digital books, games, etc.—be used in a way that maximizes the communication strengths of each. Within that framework, the various touch points should advance the storyline in such a way that each story level is capable of standing on its own; meanwhile, it should contribute to the larger story where the whole is infinitely greater than the sum of its parts.
We are content produces. We create rich content for you and your brand. Anything from news stories, blogs, updates on your websites, and social media. We have the tools to make your content follow you and your brand’s values and beliefs, but also your aesthetic. Content producers are often called creative storytellers; they tell your companies story and speak to your demographic. Most of us are already experts in content production. Look at your personal social media; you created that content that follows your values and beliefs. Audiences want art through a compelling narrative story. It requires that a business’s subject matter media experts know how to tell good superior stories and, simultaneously, do so using text, video, audio, and images.
“51% of executives under 40 conveyed making a purchasing decision after watching a compelling branded video” -Forbes
Videos are a potent tool in the marketing industry. Now it has been proven that they are instrumental in clinching marketing strategies. Branded videos are continually evolving and growing. People of all ages are streaming more and more videos online. As online video content creators, we will help you create transmedia through cohesive direction and planning. You are capable of creating brand new story worlds and vast narratives that capitalize on the benefits of each medium you are looking to display.
Transmedia Storytelling is the Future of Marketing.
Those who can span across formats and share their expertise will stand out in an age of digital relativity. Transmedia storytelling will carry your stories from platform to platform, adding layers of engagement at each stop along the way.
Indeed, one of the basic tenets of crafting and implementing a good transmedia narrative dictates that each platform—online video, social media channels, printed or digital books, games, etc.—be used in a way that maximizes the communication strengths of each. Within that framework, the various touch points should advance the storyline in such a way that each story level is capable of standing on its own; meanwhile, it should contribute to the larger story where the whole is infinitely greater than the sum of its parts.
We are content produces. We create rich content for you and your brand. Anything from news stories, blogs, updates on your websites, and social media. We have the tools to make your content follow you and your brand’s values and beliefs, but also your aesthetic. Content producers are often called creative storytellers; they tell your companies story and speak to your demographic. Most of us are already experts in content production. Look at your personal social media; you created that content that follows your values and beliefs. Audiences want art through a compelling narrative story. It requires that a business’s subject matter media experts know how to tell good superior stories and, simultaneously, do so using text, video, audio, and images.
“51% of executives under 40 conveyed making a purchasing decision after watching a compelling branded video” -Forbes
Videos are a potent tool in the marketing industry. Now it has been proven that they are instrumental in clinching marketing strategies. Branded videos are continually evolving and growing. People of all ages are streaming more and more videos online. As online video content creators, we will help you create transmedia through cohesive direction and planning. You are capable of creating brand new story worlds and vast narratives that capitalize on the benefits of each medium you are looking to display.
Transmedia Storytelling is the Future of Marketing.
Those who can span across formats and share their expertise will stand out in an age of digital relativity. Transmedia storytelling will carry your stories from platform to platform, adding layers of engagement at each stop along the way.
Indeed, one of the basic tenets of crafting and implementing a good transmedia narrative dictates that each platform—online video, social media channels, printed or digital books, games, etc.—be used in a way that maximizes the communication strengths of each. Within that framework, the various touch points should advance the storyline in such a way that each story level is capable of standing on its own; meanwhile, it should contribute to the larger story where the whole is infinitely greater than the sum of its parts.
We are content produces. We create rich content for you and your brand. Anything from news stories, blogs, updates on your websites, and social media. We have the tools to make your content follow you and your brand’s values and beliefs, but also your aesthetic. Content producers are often called creative storytellers; they tell your companies story and speak to your demographic. Most of us are already experts in content production. Look at your personal social media; you created that content that follows your values and beliefs. Audiences want art through a compelling narrative story. It requires that a business’s subject matter media experts know how to tell good superior stories and, simultaneously, do so using text, video, audio, and images.
“51% of executives under 40 conveyed making a purchasing decision after watching a compelling branded video” -Forbes
Videos are a potent tool in the marketing industry. Now it has been proven that they are instrumental in clinching marketing strategies. Branded videos are continually evolving and growing. People of all ages are streaming more and more videos online. As online video content creators, we will help you create transmedia through cohesive direction and planning. You are capable of creating brand new story worlds and vast narratives that capitalize on the benefits of each medium you are looking to display.