Target Audience - Profiles & Personas
SHINING A BRIGHT LIGHT ON YOUR NEEDS TODAY THROUGH STORYBRAND
The global pandemic has shined a bright light on the need to provide new ways of doing business.
We need to continually work to address the immediate marketing and communication challenges created by COVID-19, which is far from over. However, now is the time to start planning and do. It would be best if you thought big about investing in new media and social media communication platforms. This action will not only pull you out of the current business recession but propel your company forward, creating opportunities for new clients and your business’ wellbeing. Strategizing and planning for what you can control and manage is the best way to set your company up for success.
To accomplish this, we must expand the toolbox available to you for your StoryBrand. We must look to the rudiments of human experience. This type of StoryBrand content brings the human stories to life. “We, as a species, are addicted to story. Even when the body goes to sleep, the mind stays up all night, telling itself stories,” states Jonathan Gottschall, in his landmark book The Storytelling Animal: How Stories Make Us Human.
Shining a Bright Light on Your Needs Today Through StoryBrand
The global pandemic has shined a bright light on the need to provide new ways of doing business.
We need to continually work to address the immediate marketing and communication challenges created by COVID-19, which is far from over. However, now is the time to start planning and do. It would be best if you thought big about investing in new media and social media communication platforms. This action will not only pull you out of the current business recession but propel your company forward, creating opportunities for new clients and your business’ wellbeing. Strategizing and planning for what you can control and manage is the best way to set your company up for success.
To accomplish this, we must expand the toolbox available to you for your StoryBrand. We must look to the rudiments of human experience. This type of StoryBrand content brings the human stories to life. “We, as a species, are addicted to story. Even when the body goes to sleep, the mind stays up all night, telling itself stories,” states Jonathan Gottschall, in his landmark book The Storytelling Animal: How Stories Make Us Human.
MULTIMEDIA MARKETING GROUP
SHINE A BRIGHT LIGHT ON YOUR NEEDS ON YOUR NEEDS TODAY
MULTIMEDIA MARKETING GROUP
SHINE A BRIGHT LIGHT ON YOUR NEEDS TODAY
Another authoritative writer James Wallis puts it this way, “Human beings like stories. Our brains have a natural affinity not only for enjoying narratives and learning from them but also for creating them. In the same way that your mind sees an abstract pattern and resolves it into a face, your imagination sees a pattern of events and resolves it into a story.”
In his book, Gottschall presents conclusions from neuroscience studies. Through Brain scans, Gottschall reported that when our minds experience stories, they light up like the individual is experiencing the action and feelings directly instead of indirectly. We listeners and viewers empathize with the personalities instead of sympathizing because we feel what they are going through. When your brand connects with the story, the individual is immersed in a narrative (either fiction or nonfiction). This process is what we call suspended disbelief. The world around you drops away, and you are suddenly transported into the details and feelings of the story at hand.
Another authoritative writer James Wallis puts it this way, “Human beings like stories. Our brains have a natural affinity not only for enjoying narratives and learning from them but also for creating them. In the same way that your mind sees an abstract pattern and resolves it into a face, your imagination sees a pattern of events and resolves it into a story.”
In his book, Gottschall presents conclusions from neuroscience studies. Through Brain scans, Gottschall reported that when our minds experience stories, they light up like the individual is experiencing the action and feelings directly instead of indirectly. We listeners and viewers empathize with the personalities instead of sympathizing because we feel what they are going through. When your brand connects with the story, the individual is immersed in a narrative (either fiction or nonfiction). This process is what we call suspended disbelief. The world around you drops away, and you are suddenly transported into the details and feelings of the story at hand.
Our entire species is hardwired for telling and enjoying stories. During this pandemic, direct human contact is far more limiting; experiencing things through our imaginations is an excellent opportunity to connect in a real and effective way. StoryBrand connects with the audience and builds brand engagement. By creating a more substantial, more earnest presence, you cultivate an audience that will be more receptive to all of your marketing in the now and in the future. When you want to be remembered, motivate your audience, teach about your product or service, or present the ‘good idea,’ start with a story!
Our entire species is hardwired for telling and enjoying stories. During this pandemic, direct human contact is far more limiting; experiencing things through our imaginations is an excellent opportunity to connect in a real and effective way. StoryBrand connects with the audience and builds brand engagement. By creating a more substantial, more earnest presence, you cultivate an audience that will be more receptive to all of your marketing in the now and in the future. When you want to be remembered, motivate your audience, teach about your product or service, or present the ‘good idea,’ start with a story!
HOW TO TELL THE RIGHT HUMAN STORIES FOR YOUR BRAND
Enhance experiences with the Reality of Your Brand by understanding the Psycho/Social Profiles of your audience. The process of creating an Audience Psycho/Social Profile is broken down into three major components.
HOW TO TELL THE RIGHT HUMAN STORIES FOR YOUR BRAND
Enhance experiences with the Reality of Your Brand by understanding the Psycho/Social Profiles of your audience. The process of creating an Audience Psycho/Social Profile is broken down into three major components.
Profiles and Personas work with one another to enhance the other and build a symbiotic relationship. By developing and deepening your audience segmentation, you will need to construct upon the bare target audience and create the following three breakdowns.
Profiles and Personas work with one another to enhance the other and build a symbiotic relationship. By developing and deepening your audience segmentation, you will need to construct upon the bare target audience and create the following three breakdowns.
Audience Profiles
Audience Profiles
Your audience profile is essentially a review of trends, data, and your own research. Audience profiles are not about the behaviors and more about the demographics and data of your prospective audience. On the other hand, when shaping an audience profile, it is knowing what the audience wants and needs.
Audience Personas
Audience Personas
Your audience personas are the ideal individuals and target personas that are small microcosms of the type of folks who you are wanting to attract, communicate with, and connect with your story.
They represent the potential users of your products or services. It is vitally important to consider multiple personas.
Psycho/Social Profiles
Psycho/Social Profiles
These profiles, by definition, are made up of individuals in the broad marketing context. It is the collective influence that is combined with psychological forces and the surrounding social environment in which your audience lives, works, and plays in. It is their goals, dreams, opportunities, and as well as the challenges that make up the decisions your audience will make. Like the ingenious Don Quixote, they too are on a quest for solutions to their problems. Your continuous measurement for their pursuit is the essential Four Ps of marketing.
Audience Profiles
Audience Profiles
Your audience profile is essentially a review of trends, data, and your own research. Audience profiles are not about the behaviors and more about the demographics and data of your prospective audience. On the other hand, when shaping an audience profile, it is knowing what the audience wants and needs.
Audience Personas
Audience Personas
Your audience personas are the ideal individuals and target personas that are small microcosms of the type of folks who you are want to attract, communicate, and connect with your story. They represent the potential users of your products or services. It is vitally important to consider multiple personas.
Psycho/Social Profiles
Psycho/Social Profiles
These profiles, by definition, are made up of individuals in the broad marketing context. It is the collective influence that is combined with psychological forces and the surrounding social environment in which your audience lives, works, and plays in. It is their goals, dreams, opportunities, and as well the challenges that make up the decisions your audience will make. Like the ingenious Don Quixote, they too are on a quest for solutions to their problems. Your continuous measurement for their pursuit is the essential Four Ps of marketing.
A PLAN OF ACTION
While COVID-19 is posing business challenges, there are also opportunities during this time as well. Discuss your new insights with your leadership team about your audience makeup. Ask what they perceive as the overall physiological and social behavior when your audience is making a buying decision.
This action will help you devise the plan to communicate with compelling stories that will resonate with your marketplace. Evaluate your prospective buyer’s journey, including their key concerns and questions you will need to answer that, will motivate your audience’s behavior along that journey. Now create your plan of action you use to began to craft your human stories for your branded content.
A PLAN OF ACTION
While COVID-19 is posing business challenges, there are also opportunities during this time as well. Discuss your new insights with your leadership team about your audience makeup. Ask what they perceive as the overall physiological and social behavior when your audience is making a buying decision.
This action will help you devise the plan to communicate with compelling stories that will resonate with your marketplace. Evaluate your prospective buyer’s journey, including their key concerns and questions you will need to answer that, will motivate your audience’s behavior along that journey. Now create your plan of action you use to began to craft your human stories for your branded content.
By going through this critical exercise articulated here, it will ensure you are creating the right story content for the right people in the right place at the right time.
By going through this critical exercise articulated here, it will ensure you are creating the right story content for your target audience in the right place at the right time.