The global pandemic has shined a bright light on the need to provide new ways of doing business.
We need to continually work to address the immediate marketing and communication challenges created by COVID-19, which is far from over. However, now is the time to start planning and do. It would be best if you thought big about investing in new media and social media communication platforms. This action will not only pull you out of the current business recession but propel your company forward, creating opportunities for new clients and your business’ wellbeing. Strategizing and planning for what you can control and manage is the best way to set your company up for success.
To accomplish this, we must expand the toolbox available to you for your StoryBrand. We must look to the rudiments of human experience. This type of StoryBrand content brings the human stories to life. “We, as a species, are addicted to story. Even when the body goes to sleep, the mind stays up all night, telling itself stories,” states Jonathan Gottschall, in his landmark book The Storytelling Animal: How Stories Make Us Human.