At the beginning of this summer, I decided to take an intern position at Multimedia Marketing Group. Although I didn’t need an internship for class credit, I wanted to amass as much real world experience in the marketing and public relations industry as possible before I graduate next year, and I knew what an internship would be the perfect way to do so.
I had interviewed with a wide variety of agencies before decided to come aboard the MMG team. Although I was impressed with many of the corporations, I had the chance to visit, none of them seemed to be the right fit for me. However, as soon as I interviewed with Joe and Susan, I knew that MMG would be my home for the summer. It was evident very early on that MMG had the best resources available with which to help me learn and grow as a young professional.
Going into this internship, I had very little experience working in an agency setting outside of my school organizations. I was initially intimidated by the idea of producing work for paying clients and maintaining the quality of work that MMG has grown to be known for.
However, upon my first day at MMG, I realized that all of my hesitation was baseless. I was welcomed with open arms by Susan, Joe and the rest of the interns. They were all there, each day, helping to teach me and support me in my professional endeavors. Our easy rapport and helped give me confidence in my client work and aided in my quality work production.
Throughout my time here I have come to learn much more than I had ever expected. I came into this internship hoping to expand my public relations and graphic design skills, but have come out the other side more informed and experienced in fields such as marketing, web design, creative writing, client relations and film production as well.
Susan and Joe have built up an impressive portfolio of marketing work over the past couple decades and it was a pleasure to be able to learn the ins and out of the marketing industry from such seasoned professionals. Under their tutelage, I expanded my marketing vocabulary, I gained a more thorough understanding of what goes into the creation of marketing campaigns and I was given the opportunity to explore emerging marketing trends.
In addition to my marketing education, I also learned a great deal about graphic and web design. Paula’s insights provided me with a more comprehensive knowledge of Adobe Creative Suite programs and their capabilities as well as the various strategies involved in creating a working website. Her direction was incredibly insightful and will surely be of great benefit as I continue my professional career.
During my time here, I also came to learn a great deal about the fundamentals of creative writing. Through MMG’s blogs about the Pillars of Storytelling, my experience with working on Rockford Housing Authority (RHA) and MMG’s blog campaigns and the group’s emphasis on client narrative, I began to understand that the primary function of any marketer is to assist companies, organizations and individuals in bringing their story to life and creating avenues for others to see and understand their story as well.
Through my time at MMG I also learned a great deal about client relations, primarily through my experiences with the Illinois Crisis Prevention Network (ICPN) and RHA. I came to understand that clients can often have a very different vision and approach than you. Through this internship, I came to embrace those differences and did my best to learn how to find common ground through creative collaboration.
Lastly, MMG provided me with the unique opportunity to learn more about film production. Previous to this internship, I had no experience with film. I had never been around cameras or the production process. However, within the first few days at MMG I was exposed to the processes of both working the production equipment and the strategies involved in being in front of the camera as well. These are experience I will take with me and value throughout the remainder of my professional career.
In conclusion, my time at MMG has been everything I hoped for and more. I am incredibly thankful for the people here and all that they have taught me, and I am excited to see where this experience will take me in the future.
Hello, my name is Rachel Tripp and I am a sophomore at the University of Wisconsin-Whitewater (Go Warhawks!) with a major in Public Relations and a double minor in Marketing and Spanish. Throughout this summer as an intern at Multimedia Marketing Group, I have gained so much insight into the field of marketing as a whole. It was a learning experience that I will be able to take with me not only through the rest of my college years, but into my professional career.
“This past summer I had the opportunity to gain hands-on media experience through my internship at Multimedia Marketing Group. I am currently a junior at Wheaton College (IL) majoring in Business-Economics and Media Communication with a certificate in Journalism. Before starting my internship, I was interested in learning more about video production but had limited training and experience outside of the classroom. Through the guidance and mentoring I received at MMG, I gained not only experience but also confidence in my ability to tell stories through visual media.
INVOLVEMENT AND RESPONSIBILITY
One aspect of the internship that stood out to me was the level of involvement and responsibility that I was given. Over the course of my time at MMG, some of the highlights included editing two client videos and producing an in-house video project for our internal marketing. These assignments were a way for me to integrate the techniques, skills, and editing software that I had been learning into my work.
Furthermore, I was surprised to find that the subjects of these videos were teaching me even more than the project itself. Being new to the Rockford area, I have learned so much more about our community and the people that are part of it, and this is something I didn’t expect to take away from my internship
My time at MMG was full of rich discussion, engaging projects, and wonderful team members. I am grateful for both the experience and for the people that I got to work with and learn from this summer. Thank you!”
“My name is Katie Clark and I recently completed an internship at Multimedia Marketing Group. At nineteen years old, I am a junior at Ashford University pursuing a Bachelor of Arts in Public Relations and Marketing, and likely pursing a minor as well. I will later attend graduate school to purse a master’s degree. I personally believe interning at MMG is a powerful learning experience which will beneficially impact my life and aid to my successful career.
“I’m not going to get it,” I thought as I frantically drove, trying to find where I was supposed to go. “They wouldn’t hire someone showing up this late to their interview.” But despite my fears, the interview went much smoother than I expected, and I was offered the position. Now that I have spent the summer working in the field, I want to devote my career to, I can say that this is what I want to do with my life. When I started, I was asked to come up with five SMART goals, and these were as follows:
Over these last three months or so, I have made at least some progress in all of these. Because of how small MMG’s operation is, the work that I did actually contributed and wasn’t just busy work. I felt like my skills as a writer were useful in the operation of the company. Out of all the goals I set at the beginning of the internship, the first is the one I would say I have made the most progress on. The largest factor in this was learning the basics of Hootsuite, which I had not heard of before coming to MMG. A social media presence is critical now in marketing, and it’s always changing. I have been pretty active on Facebook for a while, but now I am more versed in Twitter and LinkedIn. It allowed me to see a dark side too, especially with controversial clients. RHA for instance, does some very good work, and performs a necessary service, based on Facebook comments, people do not always see the good of any organization. Social media allows you to interact with the public in real time, but that does not necessarily make it easy to do so. I’m sure social media will change even more by the time I graduate, and will be unrecognizable by the time I’m mid-career. But I now know what it means to have an active social media presence as a business.
Writing scripts is another SMART goal I discussed, and I was able to have some experience in it. For our VLOG series, I am proud to say I had a pretty active part in writing those scripts. As more and more content is switching to video, I’ll have more opportunities for this kind of writing. One thing that I unfortunately did not learn was more about the proper formatting of scripts. But this too, will come in time, especially if I have more experiences with copywriting.
Writing for online materials, especially blogs, is about tied with social media for the amount of my time here that it took up. And it makes sense, the two naturally go together, and whenever there was a blog written, there was a social media post to go along with it. But not only did my own writing skill sharpen, but my editing skills too. I learned firsthand to always double check everything. After 3 months of work, I can go through on RHA’s website, and our website, point to something and say, “Hey, I did that!” But when it comes to online writing, the writing is half the battle. Working with WordPress, I now know just a little bit more about coding than I did before. I know a little more about Photoshop too. Learning to navigate Mailchimp will turn out to be an important skill as well. It has also taught me to write good email copy that people will actually read. Lauren was showing me the other day a little bit on Google Analytics and the emails we sent over our blogs did cause a spike in web visits. The emails that I wrote helped cause a spike in our website visits, and I am extremely proud of that. Almost everything I’ve done has been a great introduction to things that I will be learning much more in depth over the next two years, and after I graduate.
My fourth SMART goal is essentially related to my previous goal, although in avenues other than the internet. I suggested whitepapers, but that was covered in the Vlog series, as those were online white papers. And though I was not the one to write them, I did get a chance to edit them. The only other printed collateral that comes to mind that I got a chance to work on was editing and some copy suggestions of Gustafson Farms business cards. Editing, especially that of beyond just grammar, is something I have discovered I have a knack for at this job. Looking at other people’s writing and thinking of ways to make it better has, in turn, made me a better writer.
The final SMART goal is something that I did not really get much experience with long term strategy and planning. This would make sense, being here such a short time. The strategies for clients are all already in place. But for ourselves, I remember a meeting we had with the whole crew, much bigger at the time, about coming up with a USP for ourselves. Coming up with some of those was actually pretty fun, despite none of mine being chosen. But long-term strategy is my ultimate career goal in public relations. I recognize I must get my start in the grunt work of blogs, social media, and press releases. But one day I want to be coming up with long term campaigns for people, shaping the image of whatever company I’m working for.
The summer was far too short for all I wished to learn and do. I wanted to learn more about SEO, for instance, and never had the opportunity. But this has only been a start. There are about 11 or so public relations related classes I have left to take before I graduate in May 2018, which is so much more than I have learned up until now. I will be able to take everything that I have learned here to everyone else that I work. This has been an amazing running start, and as I say goodbye to MMG, I’ll keep on running in public relations.
Obtaining an internship is something every college student strives for during the school semester and summers. Knowing that every little bit of experience helps in the job market today, the earlier one can begin working and gaining experience, the better the chances of securing a wanted job after graduation. I set out looking for a summer internship as early as January of 2011. I had an offer as early as March, but as I talked more with the business, I realized that it was not was I was looking for. I was not going to be doing what I wanted to work on, so I had to turn that offer down. I kept searching for local companies in Rockford, Illinois, and I came upon the firm. I researched their website and asked my parents what they thought. As it turns out, they have done marketing for my father’s work and knew him well. I felt as though I needed to be there after seeing their projects and client list on the website. Soon enough I had an interview and an offer to start in the summer.
The organization was started in 1984 by Joe Arco and Susan Arco in Rockford, Illinois. It is an award-winning marketing and media production company that is well known in the northern Illinois area. It provides video production and create, design, and produce interactive media. Other services offered include advertisements, commercials, media production plans, media placement, web design, graphic design, and other basic marketing materials. Knowing that I would be concentrating in social media, they also began working with businesses wanting to learn more about what social media is all about. They want to supply their customers with cost effective solutions and while maintaining a competitive edge. The department I worked in would be the advertising/marketing/media relations department. The workers in this department did much of the writing for news releases, blogs, social media, newspapers; they collaborate with the design department for marketing materials and also did research for the clients. This department is where a lot of the work begins. We must communicate with the other departments to figure out exactly what the client wants.
Now, my title was the advertising and media relations intern. I was given a variety of tasks to work on over the course of my two months. In such a fast-paced environment, I learned to work quickly and efficiently to get work done on time. I was in charge of updating our own social media as well as for clients, writing first drafts for marketing content, writing media releases, blogs and newsletter articles, attending video shoots and conducting interviews, brainstorming creative ideas for brochures, web design and posters, creating new ideas to promote firm and its services, and any administrative work assigned to me. I spent most of my time during my internship preparing for an inaugural event called the Bow Tie March for men’s cancer awareness. The planning for this event started as my internship did, and I attended committee meetings as well as marketing meetings. I was involved in the website design and poster design. I wrote and sent out a media release for the news conference about the Bow Tie March. I was able to attend my first news conference and be a part of the filming. I helped with the t-shirt design. Most of all I helped with online promoting through the Facebook page. My main goal overall was to work on learning more about social media and how it can be used for business purposes. I was more than thankful to have the opportunity to begin social media for some companies. I also put together a social media PowerPoint that will use for future clients.
My professional and personal development as a person as increased dramatically during this internship experience. I feel as if I gave my all and worked hard on each assignment given to me. At the same time, I learned that it is important to receive as much feedback and criticism as possible in order to create the best materials possible. Hearing how different audiences view my work was important for me to grow as a writer and thinker. I can take my new strategy for being creative into my professional career. I can take the organization techniques I learned as well and utilize them. Being organized in a company is one of the most important things someone can do. If organization is not there, too many mistakes can occur. In this type of work, it is necessary for me to always strive to be a better writer and also to think out of the box in a more creative sense. I think as long as I continue to ask for insight from those who can mentor me and show me how to be a great employee, I can improve my professional performance.
I benefited greatly from this work experience. I learned what it is like to work in a fast-paced environment. I am grateful to have met the different people in my community during client meetings. I have made multiple connections and relationships just from my time at here and could not be more thankful for the opportunity. The attention and guidance I received from the company helped me realize this is exactly what I want to be doing with my career and life.
I am 19 years old, currently a sophomore at the University of Wisconsin-Madison, where I am studying Computer Science and Entrepreneurship. Ever since I was a kid (some say I still am a kid) I loved learning about technology and building things. But to be successful, I know I have to also study business. I came to Multimedia Marketing Group(MMG) to learn more about how to handle business, since, after all, this is the business of doing business.
It all starts with what you need and what you want, and then you go out and get that. As an intern at MMG I did not know what I wanted to do at first, the guidance and support that MMG has given me over these past months is amazing. I worked alongside Joe and Susan Arco learning the world of media and all the components that go along with it. My main focus was Social Media and Marketing; I learned a lot about the applications that you can use with different social media platforms and how to boost your brand name with Transmedia Storytelling.
What did I do?
The projects I’ve worked on range from blog postings for companies that work with MMG to going to job fairs and working the booths. I’ve had to learn to do thorough research and make sure my work is perfect and exactly the way I want it because when you post something on the internet, it’s out there. I just finished a series of blogs for MMG’s blog explaining how Neuromarketing and transmedia storytelling are marketer’s secret weapon. I worked two booths for MMG, one for internship and job opportunities at Rockford University and set up the interview process. The other booth I worked with MMG was for event planning, we went to Rockford Housing Authority, who happens to be one of their clients, and different people from business around town came in and asked us about what we could do for them as far as event planning goes. It was great to get experience with networking about the company and what they have to offer. I also had professional headshots taken to accompany my blog posts and to take with me for future reference, while taking those photos, Joe took the opportunity to teach me about photography as a little intro, he taught me about the different types of lights and where you want the shadows and highlights to be at with varying styles of photography.
What did I get out of it?
At MMG it defiantly wasn’t what I expected an internship to be at all. It was inclusive, and I was actually learning things instead of being told to do things. I sat in on conference calls and worked those booths, and it was a perfect introduction because I did not have any knowledge of the Marketing world before this experience with MMG. I think that I did great work and matured in my writing and communication abilities. I was involved in the day to day schedule and had a voice. If you go on the MMG website, on their blog page, you can read the blogs I’ve done and taken credit for. It was a great feeling being able to take credit for my work. I was also enrolled through MMG in a Transmedia course with the University of Sydney, Wales. I’ve had a small introduction to Hoot suite, E-blasts, and different ways to work and talk to my audience as well as a little Photoshop and graphic design. From all these little intros of things I’ve learned has helped me along the way catch things, like if we are promoting something I can look at a photo on a brochure and make sure the lighting and colors all flow well. MMG has taught me a lot in such a short amount of time, but it was all excellent information that I am now able to use in my everyday life as well as my professional life. Joe and Susan mentored me through all of these pieces that I had no idea about, my knowledge of Transmedia, Marketing and everything in between, is because of them.
Shortly after my intern experience at MMG, I came back to be a part of the staffing team as an Administrative Multimedia Marketer and have been enjoying my position as much as I enjoyed my internship.