Case studies are a business-based research approach that we use to help generate an in-depth, multi-faceted understanding of marketing and communication issues regarding the services or products you provide in the marketplace.
MMG takes an efficient, experience-based, step-by-step guided path to select, conduct successfully, and complete your case study.
Our case study business method involves reflective detailing of what happened to or reconstructing ‘the case history’ of a single event or multiple periods to draw qualitative observations. In some cases, MMG will also collect numerical data blending quantitative and qualitative observations to cross-fertilize both methodologies to draw conclusions.
Because of their in-depth, multi-sided approach, case studies often shed light on several aspects for new market opportunities, to sell in new ways, or communicate your brand differently in new vertical markets than you have not entered into previously.