Strategic Business Development 

Strategic Business Development is about creating results that work. Management as a process is not just fixing problems but a journey of long-term success.

It may focus on rebuilding enterprises, finding new effective ways to communicate internally or externally to multiple publics, or acquiring new product lines.
It espouses empowering people, not dictating to them. A good business strategy, well implemented, can drive high levels of growth and profitability.
It provides marketing and communication strategies for changing behaviors and paradigms to create a compelling vision that can enable employee trust, create new vertical markets, commit to action, and effectively lead change.

Our solutions for Strategic Business Development focus on three key disciplines:
Sales, Marketing, and Communication

Strategic Business Development is aligning business development processes and procedures with your firm’s strategic business goals. Using your StoryBrand that you are able to deliver, the role of MMG’s strategic partnership is to help you acquire ideal clients for your highest priority services and goods.

Business development encompasses a broad scope of ideas, activities, and initiatives that you and your leadership team will implement to better your business.

The objective is to change market behavior, address your organizational dynamics and corporate culture, and achieve enduring changes in creating a new paradigm of business results

SIX EMPIRICAL QUESTIONS TO ASK YOURSELF

Unlike sales or marketing, Business Development extends across different departments, ranging from human resources to project management. It also includes creating larger communication frameworks and business plans that involve designing new business infrastructure, best practices, networking on social platforms, developing new strategic alliances, and cost-effective marketing strategies – all of which lead up the pyramid to a more significant outcome for your organization.

Unlike sales or marketing, Business Development extends across different departments, ranging from human resources to project management. It also includes creating larger communication frameworks and business plans that involve designing new business infrastructure, best practices, networking on social platforms, developing new strategic alliances, and cost-effective marketing strategies – all of which lead up the pyramid to a more significant outcome for your organization.

Strategic Business Development Defined

Strategic Business Development involves completely rethinking your existing business methods, the protocol of work, and leadership attitudes toward customers and staff. The concept of any type of development is the creation of long-term value for your company from customers, markets, and relationships. It usually starts from a‘ground-up five step pyramid.’ Business Development is not about marginal improvement. It is about reinvention rather than evolution. The outcome of this business development process is the creation of long-term value for your organization from customers, markets, and relationships.

Strategic Business Development Defined

Strategic Business Development involves completely rethinking your existing business methods, the protocol of work, and leadership attitudes toward customers and staff. The concept of any type of development is the creation of long-term value for your company from customers, markets, and relationships. It usually starts from a‘ground-up five step pyramid.’ Business Development is not about marginal improvement. It is about reinvention rather than evolution. The outcome of this business development process is the creation of long-term value for your organization from customers, markets, and relationships.

“Good, better, best, never let it rest until the good

becomes the better and 

the better becomes the best”

WHAT MMG CAN DO FOR YOU

From assisting a new business to open its doors to aiding established companies online to reach the next level of growth, MMG has helped clients in a myriad of Sales, Marketing, and Communication projects at a variety of different levels. For companies looking to gain a competitive marketing edge, Multimedia Marketing Group is a full-service marketing firm that goes beyond good—it achieves the best results for its clients.

MMG has helped companies reach their highest potential, helping implement marketing strategies, create new tools, and create new communication models.

We are a collaborative marketing group that will deliver the breadth and quality needed to develop your business opportunities. Through the MMG Business Development Pyramid, we define and formulate measurable tasks and processes to implement growth opportunities within and outside your company. Not only this, but the MMG’s approach is that of a win/win. MMG never lets it rest until the good becomes, well, the best. 

WHAT MMG CAN DO FOR YOU

From assisting a new business to open its doors to aiding established companies online to reach the next level of growth, MMG has helped clients in a myriad of Sales, Marketing, and Communication projects at a variety of different levels. For companies looking to gain a competitive marketing edge, Multimedia Marketing Group is a full-service marketing firm that goes beyond good—it achieves the best results for its clients.

MMG has helped companies reach their highest potential, helping implement marketing strategies, create new tools, and create new communication models.

We are a collaborative marketing group that will deliver the breadth and quality needed to develop your business opportunities. Through the MMG Business Development Pyramid, we define and formulate measurable tasks and processes to implement growth opportunities within and outside your company. Not only this, but the MMG’s approach is that of a win/win. MMG never lets it rest until the good becomes, well, the best. 

Our job is to direct your company toward market segments, customers, and communication channels where you can profitably compete

YOUR SUCCESS IS OUR BUSINESS

MMG Logo 05-27-2020

Your success is achieved because MMG houses numerous skilled marketing, media, and business communication specialists ready to go the extra mile. MMG provides the same quality service no matter what the activity for either a small or large organization, a non-profit or for-profit enterprise which serves the purpose of ‘developing’ the business of an enterprise. When you come to the table, your opinions and expertise are recognized and taken into account. Together, the end result is the very best version of what can be described as a collaborative effort between you and us. We are of the simple belief that the quality of MMG work is unmatched. 

OUR PALETTE OF DEVELOPMENTAL SERVICES

  • CONSULTATION AND COORDINATION WITH YOU AND YOUR LEADERSHIP TEAM
  • DEVELOPMENT RESEARCH IN THE BROAD AREAS OF SALES, MARKETING AND COMMUNICATION
  • CONDUCT S.W.O.T. ANALYSIS TO ASSESS THE COMPANY’S CURRENT POSITION
  • CREATE NEW STRATEGY MARKETPLACE SCENARIOS
  • RESEARCH, WRITE, AND CREATE BUSINESS PLANS, BUSINESS CONTENT BRIEFS, WHITE PAPER FOR PUBLICATION, CASE STUDIES, COMMUNICATION, AND MARKETING PLANS
  • CREATE, DESIGN, EVALUATE, AND IMPLEMENT THE FOLLOWING: AUDIENCE PROFILES, AUDIENCE PERSONAS, AND PSYCHO/SOCIAL PROFILES

“Growth is never by mere chance; it is the result of forces working together.”

OUR APPROACH TO CASE STUDIES

Case studies are a business-based research approach that we use to help generate an in-depth, multi-faceted understanding of marketing and communication issues regarding the services or products you provide in the marketplace.

MMG takes an efficient, experience-based, step-by-step guided path to select, conduct successfully, and complete your case study.

Our case study business method involves reflective detailing of what happened to or reconstructing ‘the case history’ of a single event or multiple periods to draw qualitative observations. In some cases, MMG will also collect numerical data blending quantitative and qualitative observations to cross-fertilize both methodologies to draw conclusions. 

Because of their in-depth, multi-sided approach, case studies often shed light on several aspects for new market opportunities, to sell in new ways, or communicate your brand differently in new vertical markets than you have not entered into previously.

Case studies are a business-based research approach that we use to help generate an in-depth, multi-faceted understanding of marketing and communication issues regarding the services or products you provide in the marketplace.

MMG takes an efficient, experience-based, step-by-step guided path to select, conduct successfully, and complete your case study.

Our case study business method involves reflective detailing of what happened to or reconstructing ‘the case history’ of a single event or multiple periods to draw qualitative observations. In some cases, MMG will also collect numerical data blending quantitative and qualitative observations to cross-fertilize both methodologies to draw conclusions. 

Because of their in-depth, multi-sided approach, case studies often shed light on several aspects for new market opportunities, to sell in new ways, or communicate your brand differently in new vertical markets than you have not entered into previously.

The services we provide through our Developmental Goals are to create long-term value for you. Articulating your business values in this way helps us establish a first step as a trusted business partner and ensure a meaningful, successful long-term relationship.

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