MMG has provided Marketing services in several capacities for Gorman & Company. First as a RAD Development Partner with our client, the Rockford Housing Authority, for three properties, Jane Addams, The Grove, and Orton Keyes.
Secondly, directly with Gorman and Company, to market and promote additional revitalization projects and RAD developments they worked on with other Housing Authorities and communities, such as Moline, IL, and the opportunity for them to become developers of a casino in downtown Rockford, IL.
A Comprehensive Portfolio of
Gorman & Company
Founded in 1984, Gorman & Company revitalizes communities through innovative housing partnerships with municipalities, governmental organizations, and nonprofits. Specializing in downtown revitalization through collaborative urban development, dedication to the preservation of affordable, public, rural, and workforce housing, and the adaptive repurposing of historically significant properties.
Collateral
Collateral marketing materials play a crucial role in promoting a company’s products or services to its target audience. From brochures and flyers to business cards and promotional items, these materials serve as valuable touchpoints for potential customers, reinforcing brand identity and communicating key messages effectively. As marketing professionals, we understand the power of cohesive and visually appealing collateral materials in capturing the attention of consumers and driving engagement. By creating compelling and informative collateral, companies can differentiate themselves from competitors, build brand awareness, and ultimately drive sales and revenue growth.
Filmed Productions
Filmed productions play a crucial role in shaping a company’s brand and enhancing community outreach. Through visually captivating videos, companies can effectively communicate their values, products, and services to a wider audience. These productions have the power to evoke emotions, tell compelling stories, and create a lasting impact on viewers. By showcasing the human side of a brand through videos, companies can build trust and establish a strong connection with their target audience.
Gorman & Company, Inc.
Garfield Groundbreaking GORMAN & COMPANY
Gorman & Company - Garfield School Senior Residences
I AM Home - Gorman and Company 2017
The Grove - A Place to Call Home
Rock River West Casino
Rock River West Casino Group Commercial
Journey to a New Home - The Grove at Keith Creek Documentary
Gorman & Company, Inc., Jane Addams Senior Living Overview
“THE JOURNEY OF TRANSFORMATION”
Garfield School
About this Filmed Documentary
A groundbreaking was held in Moline, Illinois on June 20, 2018 and the construction is currently underway to turn the former elementary school into apartments for low-income seniors by Gorman & Company. Garfield School on 25th Avenue, was built in 1901; an addition was added in 1955. The school closed in 2015 and coming in 2019, a remarkable new, affordable housing facility for seniors In Moline.
Saving heritage buildings from demolition like Garfield School is also important to the growth of the economy in the local area. “We’re taking an old building and giving it new bones and giving it a new purpose to house the aging population,” said Gorman & Company President and CEO, Brian Swanton. The school’s classrooms are being transformed into 57 quality affordable apartment units. The former gymnasium is going to be a common area, including a multi-purpose room, kitchen and fitness center. Workers are also planning to build a three-story addition on the building’s east side. Gorman & Company has repurposed over twenty five other former schools.
This transformation, through restoration and renovation, is expected to be complete by spring of 2019 with an official ribbon cutting Ceremony to be held, when Moline residents can start moving in. Leasing will commence in February 2019. The redevelopment will be constructed to Enterprise Green Communities and Energy Star standards, using energy efficient appliances and mechanical, electrical and plumbing systems designed to reduce overall operating expenses.
“We’re taking an old building and giving it new bones and giving it a new purpose to house the aging population,” said Gorman & Company President and CEO, Brian Swanton.
The developer – Gorman and Company – has also completed several other projects in Moline.
GORMAN & COMPANY
Gorman & Company works to revitalize communities through innovative housing partnerships as a trusted partner and respected industry leader since 1984.
The Official Groundbreaking Ceremony at Orton Keyes
The Official Groundbreaking Ceremony at Orton Keyes affordable housing development was held on November 9, 2017 at 11:00am. Orton Keyes is a Public Housing development located on Rockford’s south side and is comprised of 175 units located in 49 2-story townhome-style apartment buildings constructed in 1972.
Gorman & Company, in partnership with Rockford Housing Authority, converted the development from Public Housing to private affordable housing utilizing Project Based Rental Assistance under HUD’s Rental Assistance Demonstration (RAD) program.
All residents remained in place during the renovations. The rehabilitation provided updates to critical systems, modernization of units, and retrofit of existing units to accommodate amenity enhancements and energy saving upgrades. A central laundry facility was added to address the current lack of any onsite laundry. Also, on site are two community buildings that house the Orton Keyes Head Start program and the Orton Keyes Boys and Girls Club, both of which serve the residents of Orton Keyes and the wider community.
Gorman & Company worked with their valued Financial Partners, the Richman Group, IHDA and Citi which have assisted in providing a great residential experience for all residents by supporting the creation of innovative developments and financial strategic structures.
About Gorman & Company
Gorman & Company, Inc. specializes in revitalizing communities through innovative housing partnerships. As a trusted partner and respected industry leader since 1984, Gorman creates meaningful workforce housing projects that match community needs. Gorman also offers expertise in downtown revitalization, the preservation of affordable housing, and the adaptive reuse of significant historic buildings. Gorman is consistently ranked as one of the top affordable housing developers in the county by peer organizations. Gorman & Company has offices in Denver, CO; Milwaukee, WI; Chicago, IL; Phoenix, AZ; and Miami, FL. Learn more at www.GormanUSA.com
Logos
Logos play a crucial role in establishing a business’s brand identity and conveying its values and mission to customers. A well-designed logo is often the first thing that comes to mind when people think of a company, making it a vital element in building brand recognition. It serves as a visual representation of the business and creates a memorable image that sets it apart from competitors.
Logos can evoke certain emotions and perceptions in consumers, helping to shape their opinions and attitudes towards the brand. Consistent use of a logo across all marketing materials and platforms can reinforce brand loyalty and trust among customers, ultimately leading to increased brand awareness and recognition in the market. In essence, a logo is the cornerstone of a business’s brand identity, playing a significant role in shaping how the company is perceived by the public.
Rock River West Casino
A user-friendly and responsive website is crucial for organizations in today’s digital age for a variety of reasons. It enhances the overall user experience, making it easier for visitors to navigate, find information, and engage with your content. A well-designed website with intuitive navigation can leave a positive impression on visitors and encourage them to stay longer on your site, increasing the likelihood of conversion.
Moreover, having a responsive website is essential as more and more people are browsing the internet on mobile devices. A responsive design ensures that your website adapts to different screen sizes, providing a seamless experience across desktops, laptops, tablets, and smartphones. This not only improves usability but also helps in boosting your site’s search engine rankings, as search engines like Google prioritize mobile-friendly websites in their results.
In addition, a user-friendly and responsive website can also contribute to your organization’s credibility and professionalism. A well-structured site that loads quickly and functions smoothly reflects positively on your brand and can instill trust in your audience. By investing in a website that is easy to use and accessible on all devices, organizations can enhance their online presence, attract more visitors, and ultimately drive business growth.