OUR DIGITAL SIGNAGE SERVICES CONTENT CURATION & CONTENT AGGREGATION
The distinction of MMG services are sandwiched
between content curation and content aggregation.
These two approaches are similar but not synonyms and both services
become invaluable in different Digital Signage circumstances.
Digital Signage
OUR DIGITAL SIGNAGE SERVICES CONTENT CURATION & CONTENT AGGREGATION
The distinction of MMG services are sandwiched
between content curation and content aggregation.
These two approaches are similar but not synonyms and both services
become invaluable in different Digital Signage circumstances.
NOW YOU CAN INFLUENCE CUSTOMER BEHAVIOR & CUSTOMER BEHAVIOR & DECISION-MAKING
WHY IS DIGITAL SIGNAGE CONTENT IMPORTANT IN THE MARKETPLACE?
In the marketplace today, Digital signage occupies space in a number of different settings. Retail stores, restaurants, corporate spaces, public spaces, museums, sporting arenas, churches, academic buildings, and banking institutions, just to name a few. They may serve the purpose of wayfinding, branded messaging, marketing of products or services, and even up-to-the-minute news information.
The overarching goal of Digital Signage is to generate value, outcomes, experiences, and understanding for your clients, customers, and prospects in its many roles in the marketplace that are listed above. Digital Signage also secures, informs, and inspires the audience and or viewer of rich media content to form thoughts and opinions, often followed by action.
NOW YOU CAN INFLUENCE CUSTOMER BEHAVIOR & DECISION-MAKING
WHY IS DIGITAL SIGNAGE CONTENT IMPORTANT IN THE MARKETPLACE?
In the marketplace today, Digital signage occupies space in a number of different settings. Retail stores, restaurants, corporate spaces, public spaces, museums, sporting arenas, churches, academic buildings, and banking institutions, just to name a few. They may serve the purpose of wayfinding, branded messaging, marketing of products or services, and even up-to-the-minute news information.
The overarching goal of Digital Signage is to generate value, outcomes, experiences, and understanding for your clients, customers, and prospects in its many roles in the marketplace that are listed above. Digital Signage also secures, informs, and inspires the audience and or viewer of rich media content to form thoughts and opinions, often followed by action.
Through digital signage, which provides constant communication, you can take a coherent tactic to target prospective customers purchasing decisions. These decisions could include price, convenience, and quality. This is because there is an emotional aspect of buying that cannot be overlooked by your organization. Data Axle, in a landmark study, found that 44% of consumers are willing to switch to brands with more personalized marketing communications. What this means to you is an opportunity to engage digital audiences. This messaging and products need to be more relevant to your customers and potential customers.
Digital Signage Content is a potent way to communicate and influence customer behavior and decision-making. An organization can even enhance the user’s experiences through interactive screens. Today the solutions can be endless. And you guessed it. You can promote products, services, events and increase your sales, which we all have seen as we walk in a store or hotel lobby. However, you can also inform, entertain, and inspire your potential customers with Content featured on your digital signage with the more engaging, compelling original video. This type of engagement will instantly lift your visitors’ moods. For example, organizations such as gyms, health and wellness establishments, hospitals, and open corporate entrances can leverage inspirational videos to boost productivity and create a welcoming environment.
Through digital signage, which provides constant communication, you can take a coherent tactic to target prospective customers purchasing decisions. These decisions could include price, convenience, and quality. This is because there is an emotional aspect of buying that cannot be overlooked by your organization. Data Axle, in a landmark study, found that 44% of consumers are willing to switch to brands with more personalized marketing communications. What this means to you is an opportunity to engage digital audiences. This messaging and products need to be more relevant to your customers and potential customers.
Digital Signage Content is a potent way to communicate and influence customer behavior and decision-making. An organization can even enhance the user’s experiences through interactive screens. Today the solutions can be endless. And you guessed it. You can promote products, services, events and increase your sales, which we all have seen as we walk in a store or hotel lobby. However, you can also inform, entertain, and inspire your potential customers with Content featured on your digital signage with the more engaging, compelling original video. This type of engagement will instantly lift your visitors’ moods. For example, organizations such as gyms, health and wellness establishments, hospitals, and open corporate entrances can leverage inspirational videos to boost productivity and create a welcoming environment.
CONTENT CREATORS FOR YOUR MARKETPLACE
MULTIMEDIA MARKETING GROUP IS YOUR ONE-STOP DIGITAL SIGNAGE RESOURCE FOR THE RIGHT WORDS, STUNNING GRAPHICS & VISUAL ELEMENTS FOR MARKETING MESSAGES & INFORMATION TO YOUR CUSTOMERS & CLIENTS
Corporate Franchises
Digital signage in franchises can be a great way to promote your social media feeds, information, and welcome signs about the company, and enhance customer service. Whether content is in a gym, car dealership, coffee shop, or mobile phone providers, you’re sure to catch your audience’s attention.
Educational Institutions
Digital signage can be an excellent benefit for schools with students of all ages and grade levels by advanced communication and up to the minute messages for students and staff. With COVID-19 affecting schools and the way we learn every day; digital signage is a great way to get in touch with everyone…
Entertainment & Events
Digital Signage can benefit the Entertainment and Event industry by creating a more interactive and dynamic atmosphere. Digital Signage is also a useful tool for communication among both staff and guests…
Health Care
Health care workers have been at the frontline of this pandemic all year, so they know the importance of communication during these times. With digital signage content in a health care facility, you can improve all-around communication through the building or across the campus…
Hospitality
The hospitality industry is filled with different types of professions and services that can benefit from the use of digital signage in the workplace. Digital signage is useful for wayfinding signs in your venue, informational displays, special promotions…
Houses of Worship
This year has taught us many new ways to help communicate better; from zoom calls to emails, we have mostly shared digitally. Houses of worship have evolved with the latest technology, and many have screens everywhere…
Manufacturing & Industry
The manufacturing industry is a myriad of different professions that can benefit from using digital signage in their offices and workplaces. Using digital signage for your staff is a great communication tool…
Municipalities & Govt Institutions
No matter what level of government you are, digital signage in the workplace can better the communication among the public you serve and your employees…
Non-Profits
Digital Signage can help Non-Profit organizations by better communicating their mission to the community. NPO’s can utilize digital signage to broadcast upcoming fundraising events, volunteer highlights…
Professional Service Industry
Digital signage in professional service offices is beneficial to everyone who steps in, from employees to customers. It’s an easy way to broadcast important information and unique content to catch your client’s attention…
Restaurants
When restaurants use digital signage, it creates a more engaging and reassuring atmosphere among customers. Digital signage can be used to update the restaurant’s menu in real-time, broadcast promotions, display customer’s social media posts, as well as using QR codes for engaging customers…
Retail
Digital Signage in retail stores benefits not only the company but the shopper as well. When passing by engaging content on digital signage, your customers will always notice right away the content and the information on it…
WHAT SERVICES CAN MMG PROVIDE FOR MY DIGITAL SIGNAGE SOLUTION? DIGITAL SIGNAGE SOLUTION?
TAKING THE FIRST STEP
When you have a story to tell about your company but do not have the appropriate resources, time, or the right staff to develop your marketing message and need multimedia solutions for launching and maintaining a Digital Signage endeavor, consider how we might help you:
1. If you need a turnkey solution, we can offer a complete project management package from the original concept to realization. This solution provides you all the benefits in a comprehensive package. We become your marketing signage partner. We become an extension of your business. We offer a multi-pronged turnkey marketing signage program.
2. If you need compelling content creation to maintain your signage program, we have the creative staff and resources to make that happen quickly and efficiently.
3. If you need critical management consultation and coordination to see your project management come to fruition, we are here.
A new marketing and communication initiative such as this can increase your business and even reduce operational costs. We carefully develop a detailed communication strategy for your proposed signage project through a constant project management process to include its marketing and communication purpose, goals, budget, and timeline, among many other business factors.
We break down for you the entire process. Your Digital Signage endeavor is broken down into five broad management areas, initiating, planning, executing, monitoring/controlling, and closing/launching.
WHAT SERVICES CAN MMG PROVIDE FOR MY DIGITAL SIGNAGE SOLUTION?
TAKING THE FIRST STEP
When you have a story to tell about your company but do not have the appropriate resources, time, or the right staff to develop your marketing message and need multimedia solutions for launching and maintaining a Digital Signage endeavor, consider how we might help you:
1. If you need a turnkey solution, we can offer a complete project management package from the original concept to realization. This solution provides you all the benefits in a comprehensive package. We become your marketing signage partner. We become an extension of your business. We offer a multi-pronged turnkey marketing signage program.
2. If you need compelling content creation to maintain your signage program, we have the creative staff and resources to make that happen quickly and efficiently.
3. If you need critical management consultation and coordination to see your project management come to fruition, we are here.
A new marketing and communication initiative such as this can increase your business and even reduce operational costs. We carefully develop a detailed communication strategy for your proposed signage project through a constant project management process to include its marketing and communication purpose, goals, budget, and timeline, among many other business factors.
We break down for you the entire process. Your Digital Signage endeavor is broken down into five broad management areas, initiating, planning, executing, monitoring/controlling, and closing/launching.
COMPLETE HARDWARE & CONTENT CREATION SOLUTIONS
Do you need a complete turnkey solution for Digital Signage? If so, here are a few questions you need first to ask yourself:
1. Who is my audience, and what do I want to say to them? How many screens do I want to have installed?
2. What type of Digital Content do I want to be displaying?
3. What am I able to budget?
4. How will I create, design, and produce the necessary content daily? This Digital Content is what will actually be displayed on your television screens at your locations.
5. Who and how will all this content be created without overburdening my team, who are already overextended?
COMPLETE HARDWARE & CONTENT CREATION SOLUTIONS
Do you need a complete turnkey solution for Digital Signage? If so, here are a few questions you need first to ask yourself:
1. Who is my audience, and what do I want to say to them? How many screens do I want to have installed?
2. What type of Digital Content do I want to be displaying?
3. What am I able to budget?
4. How will I create, design, and produce the necessary content daily? This Digital Content is what will actually be displayed on your television screens at your locations.
5. Who and how will all this content be created without overburdening my team, who are already overextended?
Now that you have those answers firmly planted in your mind and on paper, you're ready to get started. There will be several areas you'll need to explore to kick off your project with us. Here are some of the questions that you may have for a complete Digital Signage solution from MMG.
1. Who will provide the Installation?
Working with MMG's installation partner, we will perform a site survey and be with you through the final phase.
3. What and how does the Software work on my new digital signage?
We work with a content management system (CMS) as a digital dashboard platform that provides us a timestamp and implement all your content across multiple screens anywhere, at any time. Until recently, many businesses have avoided using digital signage, presuming that
the investment was too steep. Today the considerable advances in technology have lowered costs significantly on these digital solutions of large LED video walls as well as smaller individual screens, making them attainable for even small businesses.
2. What type of hardware do I need and want?
This discovery may include the size of each of the display screens, mounts, wiring, and other supportive items for your location (s)
4. How is my Network created?
Your digital signage will connect to your online systems through your Wi-Fi or hard lines such as Cat5. If the area is a remote location, we can provide other solutions handily.
Now that you have those answers firmly planted in your mind and on paper, you're ready to get started. There will be several areas you'll need to explore to kick off your project with us. Here are some of the questions that you may have for a complete Digital Signage solution from MMG.
1. Who will provide the Installation?
Working with MMG's installation partner, we will perform a site survey and be with you through the final phase.
2. What type of hardware do I need and want?
This discovery may include the size of each of the display screens, mounts, wiring, and other supportive items for your location (s)
3. What and how does the Software work on my new digital signage?
We work with a content management system (CMS) as a digital dashboard platform that provides us a timestamp and implement all your content across multiple screens anywhere, at any time. Until recently, many businesses have avoided using digital signage, presuming that
the investment was too steep. Today the considerable advances in technology have lowered costs significantly on these digital solutions of large LED video walls as well as smaller individual screens, making them attainable for even small businesses.
4. How is my Network created?
Your digital signage will connect to your online systems through your Wi-Fi or hard lines such as Cat5. If the area is a remote location, we can provide other solutions handily.
AT MMG WE CREATE, DESIGN IMPLEMENT & MANAGE ALL YOUR SIGNAGE NEEDS, MANAGE ALL YOUR SIGNAGE NEEDS, FROM BEGINNING TO END!
AT MMG WE CREATE, DESIGN IMPLEMENT & MANAGE ALL YOUR SIGNAGE NEEDS, FROM BEGINNING TO END!
The Digital Content that MMG designs, creates and implements for your signage can be limitless. The type of content for your signage gives you the option of showcasing anything from images, HTML, PowerPoints, or videos, about almost anything related to your product or services. This content can be updated anytime by MMG. Since your multimedia screens use video and animation in addition to rotating graphics, we can incorporate digital signage content featuring static ads, product demonstrations, or video testimonials.
This pre-programmed content on your digital signage will let you direct what airs and when it airs, removing the possibility of inappropriate content being displayed to your clients and customers. We hear stories all the time about professional services using broadcast television in their lobbies and waiting rooms and seeing this type of content.
The Digital Content that MMG designs, creates and implements for your signage can be limitless. The type of content for your signage gives you the option of showcasing anything from images, HTML, PowerPoints, or videos, about almost anything related to your product or services. This content can be updated anytime by MMG. Since your multimedia screens use video and animation in addition to rotating graphics, we can incorporate digital signage content featuring static ads, product demonstrations, or video testimonials.
This pre-programmed content on your digital signage will let you direct what airs and when it airs, removing the possibility of inappropriate content being displayed to your clients and customers. We hear stories all the time about professional services using broadcast television in their lobbies and waiting rooms and seeing this type of content.
MMG will adapt your digital signs so the rich media content will automatically change based on the time, day, and even the local weather if you desire. We can adjust your content on any particular sign and automatically broadcast a new set schedule to that sign or all the signs you determine. You will never need to worry that you are sharing outdated information. We will update the content on a digital screen with just a few clicks, ensuring that your most current promotions and offers are always on display, at the right place at the right time.
Digital sign content that we create for you and your company reflects your entire organization, as it also includes your branded logos, graphics, and frames that further highlight your BrandStory, and create lasting impressions on customers and clients.
The outcome of this partnership with Multimedia Marketing Group is an upgrade to your brick and mortar’s atmosphere and environment, all while acting as a continuous, silent information specialist.
MMG will adapt your digital signs so the rich media content will automatically change based on the time, day, and even the local weather if you desire. We can adjust your content on any particular sign and automatically broadcast a new set schedule to that sign or all the signs you determine. You will never need to worry that you are sharing outdated information. We will update the content on a digital screen with just a few clicks, ensuring that your most current promotions and offers are always on display, at the right place at the right time.
Digital sign content that we create for you and your company reflects your entire organization, as it also includes your branded logos, graphics, and frames that further highlight your BrandStory, and create lasting impressions on customers and clients.
The outcome of this partnership with Multimedia Marketing Group is an upgrade to your brick and mortar’s atmosphere and environment, all while acting as a continuous, silent information specialist.
GIVE THEM SOMETHING TO TALK ABOUT
WHAT IS CONTENT AGGREGATION AND WHY IS IT IMPORTANT? AND WHY IS IT IMPORTANT?
GIVE THEM SOMETHING TO TALK ABOUT
WHAT IS CONTENT AGGREGATION AND WHY IS IT IMPORTANT?
Digital Signage Content aggregation is basically curating. Content aggregation is collecting pertinent stories covering the consistent topic and displaying it all in one place for easy access and reference by viewers.
There are many different styles or approaches of aggregation to create a marketing strategy. For example, here is a common form of aggregating content to better understand this – bringing together stories from customers as testimonials. These stories are an effective way to show content branding and build community. StoryBrands can encourage customers to understand why and how they overcame their challenges and succeeded in the journey. It utilizes and showcases content aggregation at its best.
Digital Signage Content aggregation is basically curating. Content aggregation is collecting pertinent stories covering the consistent topic and displaying it all in one place for easy access and reference by viewers.
There are many different styles or approaches of aggregation to create a marketing strategy. For example, here is a common form of aggregating content to better understand this – bringing together stories from customers as testimonials. These stories are an effective way to show content branding and build community. StoryBrands can encourage customers to understand why and how they overcame their challenges and succeeded in the journey. It utilizes and showcases content aggregation at its best.
PROVIDE YOUR VIEWERS WITH RICH CONTENT
When done appropriately, you can provide your viewers with rich content that could greatly benefit them. Your brand becomes a reliable source with a trusted content aggregator that gives your Digital Signage viewers what they need in real-time. Digital Signage Content Aggregation, in its most basic form, is collecting information based on a universal topic. Aggregating your customer’s or client’s perspectives and their content information appropriately augments your original Branded Content while providing a broader view of your brand through the user’s eyes.
PROVIDE YOUR VIEWERS WITH RICH CONTENT
When done appropriately, you can provide your viewers with rich content that could greatly benefit them. Your brand becomes a reliable source with a trusted content aggregator that gives your Digital Signage viewers what they need in real-time. Digital Signage Content Aggregation, in its most basic form, is collecting information based on a universal topic. Aggregating your customer’s or client’s perspectives and their content information appropriately augments your original Branded Content while providing a broader view of your brand through the user’s eyes.
MMG SPECIALIZES IN SPECIFIC NON-PRINT MEDIA NICHES
No corporate in-house Digital Signage aggregator can do it all. MMG specializes in specific non-print media niches and can help support your best content aggregation. That way, we will ensure that you are not missing a thing and only sharing the most relevant Content on your Digital Signage to and for your viewers.
MMG SPECIALIZES IN SPECIFIC NON-PRINT MEDIA NICHES
No corporate in-house Digital Signage aggregator can do it all. MMG specializes in specific non-print media niches and can help support your best content aggregation. That way, we will ensure that you are not missing a thing and only sharing the most relevant Content on your Digital Signage to and for your viewers.
88% OF CONSUMERS, TRUST REVIEWS
Findings from the BrightLocal Local Consumer Review Survey continually seek to quantify the value that users place on the customer reviews or testimonials they read, hear and see and how this directly impacts their opinions and actions when seeking a local business to use. They found an astonishing 88% of consumers trust this type of review by other consumers as much as they trust recommendations from their personal contacts.
In these unprecedented times, many companies and organizations are now basing their entire business model around aggregating content across multiple media marketing platforms, including social media.
88% OF CONSUMERS, TRUST REVIEWS
Findings from the BrightLocal Local Consumer Review Survey continually seek to quantify the value that users place on the customer reviews or testimonials they read, hear and see and how this directly impacts their opinions and actions when seeking a local business to use. They found an astonishing 88% of consumers trust this type of review by other consumers as much as they trust recommendations from their personal contacts.
In these unprecedented times, many companies and organizations are now basing their entire business model around aggregating content across multiple media marketing platforms, including social media.
CONTENT CURATION IS AN EFFECTIVE PSYCHOLOGICAL MARKETING TACTIC FOR SIGNAGE.
WE CREATE SPECIFIC TARGET AUDIENCE PROFILES & PERSONAS TARGET AUDIENCE PROFILES & PERSONAS
CONTENT CURATION IS AN EFFECTIVE PSYCHOLOGICAL MARKETING TACTIC FOR SIGNAGE.
WE CREATE SPECIFIC TARGET AUDIENCE PROFILES & PERSONAS
ALL FORMS OF DIGITAL REAL-ESTATE
We also help support the process of aggregating content from other strategic providers in the marketplace and publish this on your digital signage. Content aggregation comes with its own set of best practices, which comprises all forms of digital real-estate. This aggregation may include partner websites and subject-specific blogs to digital platforms such as YouTube or Vimeo. If, for example, your solution is point-of-sale Digital Signage in your stores, MMG can moderate all of the content and rank it in order of priority with a cloud-based dashboard schedule it by instore traffic patterns and daypart. In this case example, you target people with the most potent aggregation to which you have access.
ALL FORMS OF DIGITAL REAL-ESTATE
We also help support the process of aggregating content from other strategic providers in the marketplace and publish this on your digital signage. Content aggregation comes with its own set of best practices, which comprises all forms of digital real-estate. This aggregation may include partner websites and subject-specific blogs to digital platforms such as YouTube or Vimeo. If, for example, your solution is point-of-sale Digital Signage in your stores, MMG can moderate all of the content and rank it in order of priority with a cloud-based dashboard schedule it by instore traffic patterns and daypart. In this case example, you target people with the most potent aggregation to which you have access.
WHAT IS CONTENT CURATION AND WHY IS IT IMPORTANT?
Historically, marketers have emulated the word and the term ‘curate’ from museums. Digital Signage Content Curation builds, chooses, categorizes, designs, and presents the most relevant, highest-quality information and content to meet your audience’s needs on a specific subject matter and topic. It is a process to appeal to a particular audience to feature and highlight detailed information and content. Digital Signage Curated Content is not an aggregation of your existing Content, nor does curation necessary reference or link to supporting information on your signage. However, how do you know if it is the right content for your audience?
WHAT IS CONTENT CURATION AND WHY IS IT IMPORTANT?
Historically, marketers have emulated the word and the term ‘curate’ from museums. Digital Signage Content Curation builds, chooses, categorizes, designs, and presents the most relevant, highest-quality information and content to meet your audience’s needs on a specific subject matter and topic. It is a process to appeal to a particular audience to feature and highlight detailed information and content. Digital Signage Curated Content is not an aggregation of your existing Content, nor does curation necessary reference or link to supporting information on your signage. However, how do you know if it is the right content for your audience?
CREATING RELEVANT RICH MEDIA CONTENT
Digital Signage Content Curation is the marketing process of assembling and creating rich media content relevant to a specific topic or area of importance, usually intending to add branded value. The MMG Service Curator Team implements the digital content curation. Like its sister, the Social Media Platform, our curator team knows the best frequency and mix for sharing content. Digital Signage requires a steady stream of professional, reputable content that aligns with your brand. In the early stages of your content initiative, MMG works with you and your team to devise a content plan that is important for your brand and helps define who your audience is and what kind of content they like to view, and how to be informed.
By curating and tracking the Digital Signage Content performance, we will help you promptly pick up what your audience finds value in, what visual media format they like to view and consume. Curated Content is perfect only if it is relevant and compelling. Curated Content may include videos, graphics such as ads and flyers, web pages, live corporate events, and social media, to name a few. Dynamic Digital Content can routinely change based on variable factors such as time, weather, and signage location.
CREATING RELEVANT RICH MEDIA CONTENT
Digital Signage Content Curation is the marketing process of assembling and creating rich media content relevant to a specific topic or area of importance, usually intending to add branded value. The MMG Service Curator Team implements the digital content curation. Like its sister, the Social Media Platform, our curator team knows the best frequency and mix for sharing content. Digital Signage requires a steady stream of professional, reputable content that aligns with your brand. In the early stages of your content initiative, MMG works with you and your team to devise a content plan that is important for your brand and helps define who your audience is and what kind of content they like to view, and how to be informed.
By curating and tracking the Digital Signage Content performance, we will help you promptly pick up what your audience finds value in, what visual media format they like to view and consume. Curated Content is perfect only if it is relevant and compelling. Curated Content may include videos, graphics such as ads and flyers, web pages, live corporate events, and social media, to name a few. Dynamic Digital Content can routinely change based on variable factors such as time, weather, and signage location.
TAKE THE NEXT STEP TAKE THE NEXT STEP
If you’re hesitant about having the staff in place to create ongoing Digital Content or have questions about implementing this fantastic solution, don’t let that hold you back. We are here to help. Schedule a free assessment to get one-on-one advice for how you can use digital signage to overcome challenges within your business and organization today.
TAKE THE NEXT STEP
If you’re hesitant about having the staff in place to create ongoing Digital Content or have questions about implementing this fantastic solution, don’t let that hold you back. We are here to help. Schedule a free assessment to get one-on-one advice for how you can use digital signage to overcome challenges within your business and organization today.