Social media is a constant. People are always online looking for services or entertainment. That’s why you and your brand should have a strong social media presence as well. Whether you are selling or producing content or services, your brand’s platform is essential. It is crucial not only for your existing clients but for your prospective clients to see your work, services, and products. Social media presence is another way to get people to visit your website and other social media platforms; it is a way to connect, sell, and engage with individuals. So why is social media marketing important?
Create Brand Recognition
Creating brand recognition is what social media is all about; business or just your personal brand, social media is where to do it. It is a quick, easy, free, and effective way to get your values and goals out there. The world is on social media now more than ever, people may not be thinking of your brand, but social media has them see it and start thinking about it. If people don’t know about your brand, then how are they going to work with you?
Tell your brands story
You may have limited characters, but you can still tell a compelling story about your brand and what it is all about. The beautiful thing about social media is you can always link back to your website or blog, giving your audience a chance to check out the full story. Social media is another way for you to promote things, your story, your products, or a new feature. A story about your brand doesn’t always have to be all about your business. It can be a story about people who have used your services and what they thought about them; this way, people see the real deal and not just your opinion.
Social Media Insights
Most social media platforms offer a business profile, meaning that you can see your audience’s reactions and reach. Reach is how many people came in contact with your post, whether they came across it as an ad, from search, or a hashtag. This allows you to see what your audience interacts with and what they don’t so you can have the most effective platform for selling. Also, you can understand the tone and the language your audience uses and interacts with more.
Last but not least, building customer loyalty through social media is huge. This is where the whole interaction with customers begins and hopefully continues. When someone reaches out with a comment or a private message, always respond, especially if it is public comment or concern. This way, other people visiting your profile see that you are monitoring your page and are interacting with your followers. Meaning even if it is a negative comment, always reply with a solution or explanation to help that individual and others that may have the same issue. Another way to build loyalty is through promo codes or discounts as a social media initiative. Who doesn’t like discounted things? This way, you have a way to connect, build sales, and have other people inclined to share the post, meaning your brand is getting recognition.
So, the point of social media marketing for your business is not only the things listed above but also maintaining your social media platforms. Social media is a vast umbrella of many topics, meaning you have to manage and keep up with it. If you think all of these things sound relevant and you think that social media marketing needs to be implemented into your brand, but you think you don’t have the time to manage and keep up, let Multimedia Marketing Group help. We have the assets and the experience to help your social media presence stand out with not only existing audiences but with new, prospective clients as well. We manage, post and keep it up to date while still making your brand loyal to your core values. Reach out to us and complete our “get in touch with us form”, you will receive a free white paper about knowing your brands MO and a response from our leadership team.