Why Digital Signage is a Great Asset

There are so many industries out there today and so many of them don’t even know that digital signage could help them drive traffic, be more informative with clients, and stay in the latest trends. According to mixdigitalsigange.com only 5 out of 10 communication professionals use digital signage to their advantage and “80% of brands that use digital signage record a substantial increase in sales, up to 33%, with a greater appeal toward epicurean product purchases as opposed to planned purchases.” Who doesn’t love an increase in sales?

Digital signage can span to multiple industries from Manufacturing to Retail, it can be an integral part of your brand awareness. Businesses are able to streamline communication on all ends of the spectrum whether you have a screen in the waiting room or conference room everyone will be in the know. As people are more and more accustomed to social media and digital interactions, visual communications are becoming more relevant too. 90% of the information we receive is visual and 30% of the brain’s cortex is devoted to processing visual information meaning that we preserve things and are persuaded by things when they are visual. Digital signage taps into our natural state- retaining visual information.

Ever heard the saying “seeing is believing” well, it’s true. To humans, when we receive visual information we are more likely to be persuaded by it because we are seeing it instead of reading it and taking someone’s word for it. Not only will your company have a unique brand appeal with digital signage your brand becomes a reliable source with a trusted content aggregator that gives your Digital Signage viewers what they need in real-time. 

Digital signage is growing with a variety of services that are available. Everything from interactive design to showing off content promotions and adding in important company updates. Head over to MMG’s Digital Signage page to see some of the work we have done and how you can get started on your digital signage journey!

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