- FRESH OBJECTIVE EYES
Understandably so, you may be struggling with deciding whether or not to hire a marketing and communication consultant.
For some people planning such as this would indicate your inadequacy in running the business, and they may even feel threatened by a consultant’s expertise. However, logically this is a counterproductive viewpoint to have for any business looking to grow.
It is not unusual to hear business leaders refer to their businesses as their “babies.” Being so close to the marketing management issues for you to see clearly, you can quickly become blind to communication problems that are often right in front of you. Marketing Consultants have fresh objective eyes, which can identify the factual issues holding companies back relatively quickly.
The following five explanations and benefits will illustrate why marketing and communication consultants are often a necessary tool for taking any organization to the next level of growth.
- DIVERSITY AND A VARIETY OF IDEAS
First and foremost, a consultant, no matter what
professional field of endeavor, have diversity and a variety of ideas, and a plethora of solutions from other client experiences. You will be able to take advantage of these are ‘tried and true’ business methodologies. The costs involved in hiring a consultant are scalable and measurable.
Marketing consultants provide a significant amount of value to your organization. They will help to develop strategies for growth or manage your communication and marketing projects. Since marketing consultants are not committed to a single business, we bring experience from various companies and industries, which allows us to offer you new creative solutions and enables that “out of the box” thinking you may sorely need.
We have learned from long tried and true experience that bringing in ideas from the analogous and corresponding field of business endeavors becomes a potential source of radical innovation for the clients in which we serve.
- TIME AND RESOURCES
The flexibility of time and media resources provided by an outside marketing consultant can be the most cost-effective and valuable option for your business development and overall revenue growth. This flexible and adaptable schedule for project-specific marketing or communication work provides you with solutions that are scalable and accessible when and where you need it.
4. TIGHTEN YOUR OPERATIONS, AND INCREASE REVENUES
In the current induced Covid19 economic environment, you must find ways to stand out, tighten your operations, and increase revenues. As many businesses are struggling to stay ahead of the competition, the day-to-day operations of the company are more than enough to keep you busy. If your organization is smaller, this is particularly true because you are already wearing many, many hats. Electing to engage an experienced marketing consultant will allow you the ability to grow, rather than merely attempting to maintain the status quo during this pandemic.
- A HIGHER LEVEL OF BUSINESS EXPERTISE
Traditionally, marketing consultants have a higher level of business expertise than the average marketing staff or another designated in-house employee. You may want to consider all the advantages of this high level of knowledge that can be brought to you by a marketing and communication consultant. In many cases, the in-house staff is just too inexperienced for the higher-level tasks, such as creating and establishing a strategic plan you badly need. A marketing consultant can supplement your staff. More often than not, these in-house employees may not even exist in smaller organizations, and that burden falls upon you as well. Sometimes you are simply too close to a marketing problem inside your organization to identify it.
In- house, marketing staff is often mentally constrained by the existing problems and “known” solutions to the problem in your business. Consultants have long known that ‘The greater the distance between the problem and the analogous field, the greater the novelty of the solutions.’
This market knowledge is all about understanding the market context in which your business operates. Competence in market knowledge is an essential requirement of the leadership competencies of strategic consultative orientation for your commercial direction and overall customer impact.
THE AIM OF MARKETING
Peter Drucker, one of the greatest management thinkers of our time, notably wrote, “There will always, one can assume, be a need for some selling. But the aim of marketing is to make selling superfluous. The aim of marketing is to know and understand the customer so well that the product or service fits him and sells itself.”
Just about everyone believes their marketing and sales efforts affect the success of their businesses. … But other deep underlying factors drive the rest – competition, technological change, prices, seasonal factors, and now a pandemic. These market conditions account for 50 percent to 70 percent of business activity for most companies. For example, cultivating Psycho/Social-Emotional profiles can be beneficial for your marketing purposes, particularly when using emotional targeting. The many different personalities of people shape their consumer behavior and your outcomes.
Consultants, although they know little of your daily tasks and adversities, may be more likely to come up with breakthrough thinking. Based on their long, rich professional life experience, they may be carrying around, in their heads, the germ of the solution you’ve been searching for all along.
MARKETING STRATEGIES, AND THE LATEST METHODOLOGIES
No matter what field you contract a consultant in, from legal to accounting, a significant part of every consultant’s job is to keep up with current business trends, strategies, and the latest methodologies. When these skills are employed, you get an in-depth explanation of these methodologies and how they used them to reach conclusions.
Even though a marketing and communication consultant’s fees are generally higher than an employee’s salary, over time, it makes good economic sense to hire a consultant. The are many costs associated with in-house employees, such as health insurance or your employer share of FICA (7.65% ) on compensation up to the annual wage base.
The cost of hiring an employee is perhaps is one of the most expensive parts of running your business. There is a current rule of thumb that the actual price is typically 1.25 to 1.4 times the salary, depending on certain variables. For example, if you pay a marketing staff member a salary of $35,000, your actual costs likely will range from $43,750 to $49,000. There are also no additional taxes, benefits, or human resource issues to contend with on an ongoing basis when hiring an outside firm.
To get to the strategic level of performance and marketing implementation, one also needs insight, which comes from understanding the depth and breadth of your business, your market, and the levers by which these may change. These four questions are imperative to ask and understand.
- Do they understand what drives your business and its market?
- Do they see their role as formulating marketing direction?
- Can they see a situation from your perspective rather than just your own?
- Can they identify market patterns and customer behavior as well as in social systems or media processes?
The answers to these questions and the five explanations and benefits have illustrated why marketing and communication consultants will help you decide how to develop your relationship with a marketing consultant and use it to benefit yourself and your company.
MULTIMEDIA MARKETING GROUP consultive services will provide integrated solutions to help you grow revenue and define and develop new marketing opportunities as part of your communication and marketing plan.
Our name MULTIMEDIA MARKETING GROUP is inspired by what we do and reflects our efforts in resolving business communication problems. We are totally curious about our work, and never, ever back away from a challenge.
To us, it’s not just about having a good idea. It’s about having the right one, one that works and creates value for our clients and us.
After it is all said and done, your success is our business!