First impressions are everything. In order for consumers to engage with your website, the layout and content need to be created in a way that is eye-catching and interactive. Having a site that clearly states your brand and services motivates users to return and stay on it for a longer period of time. Here are a few tips on how to help your business develop a more engaging website.
When choosing a layout for your business’s website, choose a modern one. Your website’s layout is a clear path to who your company really is and how they approach their business. If the site has a poor or outdated layout, users may perceive this as unprofessional and not up to date within the digital era. Consumers engage with a website that they feel they can trust and benefit from. After choosing the layout you can edit it to fit your business’s personality, such as incorporating your business’ logo, colors, and or pictures of the staff. The website creates a sense of professionalism combined with a more personable feel.
Work smarter, not harder. Consumers want to be able to find information about services and products right when they go to your company’s website. This includes being accessible on desktop, tablets, and mobile devices. Creating a website that is easily navigable keeps users on your site and prevents them from turning to your competition. Data shows that 39% of users are more likely to leave your site if they have a hard time looking for the information they need.
White space or “negative space” is everything on your website that is left untouched. This is the space that surrounds the text, visuals, graphics, margins, etc. I know sometimes we think that we have to make use out of every single little crevice on a site, but like a cluttered room, it can be a bit claustrophobic. Take advantage of the white space by allowing it to draw consumers in and navigate them from one item to the next. White space helps maintain the structure of your site and organizes the different content. Not only is it aesthetically pleasing, incorporating white space throughout will help maintain the look of professionalism.
As a business, you want to be able to show potential clients all of your skills, so it makes sense that you want to display them all on your website. As humans, we are easily distracted and can be overwhelmed if we are provided with too much information. Give your consumers fewer options and keep information concise. A study done at Colombia University proved that if consumers have an overwhelming amount of options, they may not choose any of them. This inevitably decreases user’s engagement time on your site, your sales, and even maybe future client from word of mouth.
At MMG, our future and current clients come first! We strive to create the vision that you desire. To learn more about how MMG and our website creation skills, visit our blog “How does MMG develop your website,” and our website creation page!