What is Marketing?
The official definition of marketing is “the action or business of promoting and selling products or services, including market research and advertising.” For all its multilayered levels of the business of entrepreneurship, at its most basic core, marketing revolves around four items: product, price, promotion, and place. These items are considered the marketing mix. Marketing tactics and channels change over time, but these are the models everything else revolves around, and these are the elemental principles that never change. So, with that definition and core function in mind and what we now know about branding, you can use these two tools together.
The promotion of selling your products or services ties your brand to your marketing approach; from what image or video you use for a social media post to how you type out the copy, maybe you even add emojis; that’s your brand speaking and your marketing selling. Marketing isn’t just one definition, though; it is the umbrella of different methods, for example, SEO, content marketing, social media, print campaigns, and email marketing. These methods being the most popular, there are still many ways to market, plus trends of marketing come and go, one thing will remain constant- Your brand.