The Importance of Having a Mobile-Friendly Website

Since the world is becoming more digitalized every day, people are carrying around mobile devices more than ever. Ensuring that your business has a mobile-friendly website is a large factor in your business’s success. Here are a few reasons as to why you should create a mobile-friendly website.

Mobile-Friendly Content is Easier to Share

Consumers are able to access information instantly from their mobile devices and want to be able to share that information just as fast. With social media and instant messaging, sharing information with friends and family is easier than ever. It is crucial for your business to create a mobile-friendly website, so consumers are able to share from their mobile devices to desktop computers without having any format issues. 

Having a Mobile-Friendly Website Creates Trust

With over half of the global web traffic coming from mobile devices, consumers expect to be able to find the same information that they could find on their desktops. When businesses have mobile-friendly websites, consumers are able to trust that your company is up-to-date and can provide information and services that can satisfy your consumers’ needs.

Google Prioritizes Mobile-Friendly Websites

Google understands that mobile technology is the future. This is why Google has altered their algorithm to prioritize websites that are mobile-friendly. Since 94% of total organic search traffic derives from Google, it is key for your business to create a high-speed mobile website. Without a mobile-friendly website, your organic search results could be in jeopardy. If you want to see if your web page is mobile-friendly, you can check out Google’s free test:

All About the Experience

About 52% of users will be less likely to engage with a business if they have a bad mobile experience.  Not only does that experience include the information that is provided, but the layout, the graphics, and everything in between. Consumers want their experience on the mobile-friendly website to be as easy and smooth as possible, so it is important to create a site that is aesthetically pleasing as well as practical.

Competition Never Stops

In case you need a bit of motivation, your competitors are already optimizing their mobile-friendly website. Do you really want your competitors to outrank you on Google? If not, then it is time to step up your game! Give your business every chance it can get to succeed. Your website is the window to your brand, and you should give your consumers every chance to see you for who you are. The use of mobile devices and the need for mobile-friendly websites is only going to increase, so you might as well start updating your website now!



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