The Worst It Will Ever Be

By Joseph M. Arco, Multimedia Marketing Group

“Generative AI is the worst it will ever be.”
At first glance, that may sound like a warning. But to us, it’s an invitation, a challenge to lean forward. At Multimedia Marketing Group (MMG), we’ve spent the last 40 years walking into the unknown with curiosity, not caution. And once again, the creative world is standing on the edge of a new frontier.

The rise of generative AI isn’t the end of traditional storytelling. It’s the beginning of something entirely new—something we’re not just prepared for, but built for.

From Tape to Tokens: MMG’s Four Decades of Firsts

We’ve been here before.

In the mid-1980s, MMG launched as a full-service agency, cutting broadcast reels and corporate stories on ¾-inch tape. Our edit bays were full of analog equipment, our tools tangible and temperamental. But they told stories.

Then came the digital revolution. We shifted to nonlinear editing, adopted HD formats, and pioneered early interactive media for public institutions and corporate clients.

As the internet reshaped communication, we designed websites, launched public awareness campaigns, and created media-rich storytelling for an increasingly fragmented world. Social media followed, and we embraced the democratization of content—guiding clients through the chaos with strategy, design, and voice.

In the past decade, we pushed into cloud collaboration, virtual production, 360° content, drone cinematography, and asynchronous communication. When the world went remote, MMG didn’t pause. We pivoted.

And today? We stand at the edge of the next transformation: synthetic content, voice modeling, CGI, and generative AI.

The Phrase That Lit the Fire

When someone says “Gen AI is the worst it will ever be,” they’re not complaining. They’re reminding us that what we see today—while impressive—is only the foundation.

The rough edges will smooth. The control will improve. The bias and noise will be challenged and refined.

We don’t need to wait for perfect.
We’ve seen imperfect tools turn into industry standards before.

The first nonlinear editing systems were clunky. Streaming was unreliable. Websites were slow and awkward. Yet here we are—transformed. The same will happen with Gen AI.

How MMG Is Embracing the AI Future—Now

We’re not observing this revolution from the sidelines. We’re engineering within it.

• Our Synthetic Video Ambassador Program is transforming how messages are delivered across multiple platforms—realistic, diverse, brand-aligned digital humans that speak with clarity and empathy.
• We’re building workflows with generative AI at the core—using it for first drafts of scripts, voice generation, storyboarding, image development, and animation pipelines.
• Our CGI and animation team is unlocking new forms of visual storytelling that would’ve been cost-prohibitive just a few years ago.
• We’re helping clients in housing, education, and health sectors use asynchronous video technology to increase engagement, save time, and extend reach.
• And with our documentary project, From Pixels to Perception, we’re not just using Gen AI—we’re critically examining its place in the creative ecosystem.

We understand the tools. We understand the ethics. We understand the stakes.

From Gutenberg to GPT: A Familiar Pattern

In the 15th century, Gutenberg’s printing press rewrote history. At the time, it was seen as disruptive, even dangerous. Today, it’s considered a cornerstone of modern civilization.

We believe Gen AI is on the same trajectory.

Yes, there are risks. But there is also a tremendous opportunity to expand access, diversify voices, and accelerate innovation in ways that were previously unimaginable.

At MMG, we view today’s AI as the crude first edition—the movable type of a digital renaissance. And we are not afraid to get ink on our hands.

Where We Go From Here

Our message is simple: Don’t wait for perfect. Build what’s next.
MMG has always thrived in the space between what’s proven and what’s possible.

To our clients—we’re here to help you navigate this shift with creativity, strategy, and experience.
To our partners—we invite you to explore what’s possible when storytelling and technology converge.
To the next generation of creators—we’re ready for you.

This isn’t the end of creativity.
It’s a new beginning.
And the worst it will ever be… is already behind us. 😊

FOR YOUR INSIGHT

End-to- End Consultation Services

At Multimedia Marketing Group (MMG), we provide end-to-end consultation services that help clients not only adopt but strategically operationalize generative technologies. From AI-powered content generation and real-time campaign optimization to synthetic media workflows and digital persona development, we equip your organization with the tools, governance models, and skillsets needed to unlock scalable innovation.

Multimedia Marketing Group | Strategy. Story. Scale.

To learn more, please visit: https://mmg-1.com/generative-ai-consultation/