The science of Transmedia storytelling benefits society and enhances our lives. Neuromarketing science examines the relationships between brain function and behavior, the environment and behavior, applying what they learn to illuminate our understanding and improve the world around us through stories.

Curiosity is part of human nature; we are always asking the question “Why?” and that’s not a bad thing. We should always be questioning things, using the method using a working hypothesis. Neuromarketing scientist can test by using observation and experiment, producing empirical data. Marketers are interested in brain imaging because they hope it will provide an effective trade-off between costs and benefits, and hopefully provide an accurate research method that can be made even before a product exists. Brain imaging can help show what people want and “hidden information” about their buying preferences, which they may not want to, say out loud. This could be something that enhances what people like, and what they are willing to purchase.

It’s difficult, if not impossible, to think of an aspect of life where marketing is not involved. Storytelling then employs the scientific method — stating the question, offering a theory and then constructing rigorous models or pillars of the story to test the hypothesis. Transmedia Storytelling then applies the understanding gleaned through research to create evidence-based strategies that solve human problems and improve people’s lives. Through transmedia storytelling, the story can be reached by so many individuals on so many platforms including reality, social media platforms, radio, and TV.

This is part one of a series of blogs by MMG. In this first blog, we talked about how Neormarketing affects marketers and advertising. The next section will elaborate on what transmedia is and how that affects marketers as well. In part three we will be comparing the two concepts and how they coincide with each other. Stay updated on Facebook, Twitter, and LinkedIn for Part Two: Transmedia Storytelling.


Serena Ahlquist 


Social Media Intern


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