Choosing video to promote your service, your product, or your organization is no ordinary administrative task. For the everyday production experts, it is a more familiar process that is done day in and day out. This is why it may be daunting for many organizations. You’ll probably have doubts if we tell you that video is one of the best investments for your organization to get into, but that’s exactly what we are telling you. Here is why your organization needs to consider investing in video.

Why Choose Video

Based on data by Invodo, a visual strategy agency, Video can help you build customer relationships, improve your sales, reduce customer care calls, reinforce your brand message, or demonstrate what sets you apart from your competitors.

Since your audience has either grown up or spent time becoming familiar with entertainment/information options why not leverage this familiarity for your organization? Videos can travel far lengths, from its origins on YouTube and your webpage, to social media platforms and to email inboxes.

Types of Video

  • Broadcast:

    Think 30-second commercials. What new product or service do you want to share with people?

  • Corporate Presentation:

    Who are you? What do you do? Why do you do it? Think horizontally.

  • Informative/Branding:

    What segment of your organization performs well? You should tell people about it. A more vertical view within your organization.

  • Documentary:

    Have a milestone like a 50 year anniversary co ming up? These stories usually begin with beginning of your organization

Coming Full Reel


In the end, it is about provoking emotional responses in your viewer. How you get that response is ultimately yet to be decided, do know it is a carefully planned strategic storytelling process. If you would like to learn more about our expertise in video production visit our web site page on production services. It showcases several videos exemplifying the four types of video listed above. In addition to the previously mentioned four, you will find an additional services tab that discusses trade show videos, sales and promotional videos, educational video productions and travel, destination and hospitality videos.

If you would like a free consultation on why investing in video is a must, please feel free to give us a call at 779-774-3188. Or if you are interested in learning more about filmed transmedia presentations go here.


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