Do you want to improve your business engagement, generate leads and increase revenue?
How to increase customers and grow your sales
If you’re wondering just how to make your company seem more memorable on the internet, you’re perhaps looking at the wrong query. You’re not truly competing for attention merely against other similar products. You’re competing on the internet against your customers’ friends and family, viral videos, endearing children and cute cats on Roombas. To win attention in this new marketing frontier you must ask a different type of question: “How can we help, how can we serve you?”
Transmedia marketing is a new approach that cuts through the clutter by being truly and inherently useful. ‘If you sell your product today, you make a customer today, but if you genuinely help someone, you create a customer for life’. Transcending media across multiple platforms by ‘chunking down’ the concept of, “how can we help?” is the 21 century marketing platform to not only increase your sales engagement with your prospects, but it is also a behavioral journey that begins elementally with a need*. Social media is highly personal for consumers—they want to interact with other people, not with brands. Consumers are more likely to respond to companies that are personable and genuine.
Informing your consumers by helping them
One of the ways in which transmedia marketing benefits your business is through informing and educating consumers by helping them. Marketing often has a persuasive intent, but it generally begins when a company identifies a customer need and seeks to explain how its products or services meet that need. For customers with clearly defined needs, marketing through ‘help’ provides a means of learning about new products, what they do and how they will help and serve them. There is a definitive correlation to consumer behavior, which defines how and why people make the decisions they do.
Consumers use social media to make conversation and connections. Time and again, research has shown that consumers use social media primarily to connect with family and friends, follow trends and find product reviews or information. They also comment on what’s hot or new and write reviews about products. The more helpful you are, the more success you will have. If social media users perceive your messages and intentions as sincere, they will engage with you. Social media doesn’t function in a vacuum. If you want to influence consumers, one must engage with them both online and offline across multiple platforms through transmedia storytelling.
An example of this is to launch an online, transmedia community to enable customers to help each other. Within that community, you’ll likely find members who are more engaged and helpful than others—they consistently go the extra mile to help other customers solve their problems. Create an advocacy program to reward (and retain) those people. Small businesses and entrepreneurs can see the behavior of their customers with great success by understanding what they need and by providing the necessary help to get what they want. Motivation is the inward drive we have to get what we need. In the mid-1900s, Abraham Maslow, an American psychologist, developed the hierarchy of needs, and today, meeting those needs are translated into help. Following the economic crisis that began in 2008, the sales of new automobiles dropped sharply virtually everywhere around the world—except the sales of Hyundai vehicles. Hyundai understood that people needed to feel secure and safe and ran an ad campaign that assured car buyers they could return their vehicles if they couldn’t make the payments on them without damaging their credit. The message was simple but immensely effective, how can we help, how can we serve?
Transmedia marketing influences purchase decisions through social platforms
Your buyers use company blogs and other social media channels to conduct research and narrow the field of potential suppliers and services. In fact, most consumers are well on their way toward a purchasing decision long before they directly contact a company they’re interested in working with. Are you participating in these conversations?
A new study by Animoto reported results showing that transmedia videos have a positive impact on purchase decisions and drives brand engagement. The new Animoto Online and Mobile Video Study surveyed 1,000 U.S. consumers and revealed that nearly three-quarters (73 percent) of respondents are more likely to purchase a product or service if they can watch a video explaining it beforehand and find out how that product will help them and serve their needs.
Operative social media marketing will help you attract consumers, expand relationships and increase your revenue. But it takes planning and execution to ensure that your social media efforts are effective and not a waste of your time and money. Multimedia Marketing Group will help you develop that plan. We help you filter the endless amount of options and determine what’s right for your customers and what you can manage effectively. Our ‘transmedia social appraisal’ analyzes your customer base and target markets and overlays your product offering and resources to recommend a social media plan that will work for you. Some of our transmedia marketing services include:
Why is it important
Simply put, transmedia marketing is part of doing business in the new millennium, but why is it important for your business?
We’ll help you execute every step, improve engagement, generate leads and increase revenue. By following a pragmatic ‘lock step sequence’ that we will create, formulate and implement for you, transmedia marketing will fundamentally change the way you think about your organization and take you to a new plateau of business.
For your free social media appraisal or to learn more about our social media marketing services please contact us today.
*The behavioral science of the need of the customer will be discussed in a future blog.