Another principle of storytelling is what is known as the sensory principle. Sensory, or senses, give people the ability to receive large amounts of information in 1 -2 seconds and have a reaction to it. In our day and age, most people are bombarded with digital information daily, and with that is a desire for something fresh. That’s where the senses can play a role.
Instincts or immediate reaction feelings to a stimulant are examples of sensory memory. When you see the familiar red sign on the street corner or a traffic light, instincts will kick in and cause you to have a quick reaction. By incorporating these types of elements into your brand’s story message you can engage your consumer’s senses.
The idea of engaging senses can not only be applied visually, but in auditory measures or even through kinesthetic means. Auditory can be through certain sounds creating an ambient mood, or hands on interaction with your product thereby allowing consumers to have a kinesthetic experience.
While sensory memory only lasts for a short time, it can be a deciding factor in keeping interest in your product. It is an important tool to consider when it comes to marketing so that you can expand the marketing potential and your Transmedia storytelling experience.