The Super Bowl: For some, it’s a chance to watch two great teams and for others, it’s an opportunity to get together with family, enjoy some snacks, and watch the extravagant halftime show. Each year, the Super Bowl is the most-watched television program in the United States. According to Variety, a 30-second Super Bowl ad will cost between $6 and $7 million during Super Bowl LVII. In 2022, a 30-second Super Bowl ad ran companies an estimated $6.5 million. But, let’s be serious, no matter why you’re watching or who you’re rooting for, everyone looks forward to the commercials so let’s get into it!
Below, check out our roundup of the 5 best Super Bowl commercials!
- Rakuten; “The Extended Cher Cut”
Reprising her role as Cher Horowitz, Alicia Silverstone says “as if!” to aging while spreading the shopping gospel with a reading from The Book of Rakuten, a shopping platform that offers cash back on various brands. Not only does Elisa Donovan bring back her Clueless character Amber for the ad, but designer Christian Siriano is the person Rakuten tapped to reimagine that iconic yellow plaid outfit from the 1995 film giving all of us that great feeling of nostalgia.
- Sam Adams; “Your Cousin’s Brighter Boston”
The new, BRIGHTER Sam Adams Boston Lager Remastered sends your cousin from Boston into a daydream – Boston is now… nice? The daydream in this commercial shows the all-knowing rivalry of New York and Boston but in the complete opposite tone of a rivalry. Instead of saying snide remarks to each other from the stands of a baseball game, the two men hug and rejoice, there are two men recycling because we only have one Earth, and the polite “excuse me” when bumping into someone, just to snap out of the daydream to a rude cashier.
- Disney; “100 Special Look”
“The studio ran a spot to demonstrate the sweeping depth of its content, and its intricate hold on childhood memories” stated CNN Entertainment. Disney’s 100th anniversary begins with a special look that honors the fans and storytellers who made this dream come true.
- PopCorners; “Break into Something Good”
PopCorners are a healthy alternative snack that have no artificial colors or flavors. They are also never fried, just air popped! In their Super Bowl commercial, they brought back one of the most loved TV series; Bryan Cranston, Aaron Paul, and Raymond Cruz reprise their roles as Walter White, Jesse Pinkman, and Tuco Salamanca from the hit TV series, Breaking Bad, where they insinuated that PopConers are so innovative and addicting; like the meth they made together in the show. Billboard agrees stating “throw in a guest appearance from Raymond Cruz and a few hilarious callbacks (“We don’t eat our own supply!”) and you have a winner.”
- The Farmers Dog; “Forever”
Get your tissues ready! The CEO of The Farmer’s Dog says its Super Bowl commercial is a love letter to dogs, but nothing could have prepared us for the emotional journey, especially if you have a dog…
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