It is becoming more evident each year that video marketing is an effective and innovative medium with which to attract and capture audiences.  It has been statistically proven that companies when adopting video marketing techniques are significantly more likely to effectively reach their target audiences. However, according to a study done by Brightcove, it has also been found that 62 percent of consumers are more likely to have a negative perception of a brand that created a poor quality video.

The Outcome of Relating Directly with Your Viewers through Quality

This means and is interpreted that quality production as a filmed presentation is a necessary component of creating a compelling marketing campaign for your brand. Modest things like clear picture and sound and a good use of lighting will go a long way in forming positive impressions in the mind of viewers. Video content will, without a doubt, make an impression on audiences, so that your videos must connote quality, professionalism, and excellence because it has a direct impact on your brand perception. It is of paramount importance to remember that incorporating a video marketing campaign will only help drive success if the video is of quality production.  As with anything on most popular social media sites, such as Facebook, Twitter, and Instagram, quality content decides post success.  Therefore, creating valuable content, with high-quality production, will ensure optimization of your posting to be highly successful.

Quality needs to be from the beginning, not an afterthought so that your project has the legitimacy and professionalism to stand behind its message. The focus of a filmed presentation is to create equilibrium between quality design, technology, and marketing implementation. The foundation of a video project, therefore, is the quality of the work; Design principles, creative thinking and the problem-solving techniques which will have a profound effect on the outcome correlating directly with your viewers.

The Concept of Quality has no Limits

Quality is always in the search of excellence which is a way of being, the way we labor, and the way we make choices. Excellence is to be, transmitted by you, to your organization and to your content that is reflective of your brand differentiation. It is a leadership tenet that makes this content become contagious out of your philosophy and it is your task to take this as far as possible. As a leader, you can work with this idea and prove to yourself that this attitude really has no limits when in search of quality for your brand.

Excellence has been demonstrated reputably that the only limit is the will, the capacity and the spirit of self-improvement and the result is the quality that will directly improve your brand reputation. Brand reputation simply denotes that consumers, viewers, and users trust and have faith in your company. They feel good about purchasing or acquiring your goods or services.


What Defines Impact in the Quest for Quality?

What excellence is and is not. Excellence cannot be attained as a short-term goal and we can really never pinpoint that we have ‘achieved’ excellence due to the fact that indeed “it’s a journey, not a destination”; this quest for excellence as we create quality will mean that you are repetitively and aggressively setting higher and higher standards. The result is that you get even better at what you do. No matter what service or what product you manufacture that you provide and what it entails, the substance of quality and excellence is a maxim that transcends the test of time. The Universe, the marketplace, and the self-satisfaction that comes with it will be your rewards to reap.

Think of this in another way, for example, an individual’s online reputation such as the aforementioned video stands in to make a first impression before the individual has an opportunity to make a contact. Whether a person is applying to college, interviewing for a job with your company, or even trying to get a date, folks are going to check up on the online images before making a decision about that person. This is the pragmatic reality of today’s global digital universe.

In conclusion, this filmed presentation we are discussing is much like that, from the moment of the first good idea to make the invisible, visible, quality is and must be the glue that binds everything together, for your brand reputation is at stake.


Excellence is an art won by training and habituation.

We do not act rightly because we have virtue or excellence, but we rather have those because we have acted rightly.

We are what we repeatedly do. Excellence, then, is not an act but a habit.




About the Author: Joseph M. Arco

Throughout his career, he has been recognized internationally as an award-winning media producer, whom consistently delivers results which exceed client expectations. Mr. Arco has been characterized as a growth catalyst, mufti-faceted leader, and hands-on Media producer with a rich career history marked by effective project development, successful new product launches, and innovative communication strategies.


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