The goal of any marketing and public relation strategy is to inform, persuade and convince consumers to take action. Everything that marketing specialists do revolves around audience conversion. For this reason, much research has gone into understanding what inspires consumers to take action. It was found by research company, Visually, that a “video on a landing page can increase conversions by 80 percent or more.”

Videos are a very powerful tool in the marketing industry, and now it has been proven that they are instrumental in clinching marketing strategies. Industry leaders are keen to update websites and social media sites to include promotional videos.