Storytelling is the cultural act of sharing stories. Throughout the history from ancient Egyptian hieroglyphics to films and website blogs today, storytelling remains an important part of our culture. There are four main pillars to storytelling; people, place, purpose and plot. In order to create a basic story, you need these four core pillars. Additionally, understanding the four main principles of Transmedia storytelling such as authenticity, relevancy, sensory and archetypes will help glue your story together.

Storytelling is crucial because it allows you to connect with a consumer on an emotional level and by utilizing the four main principles of Transmedia storytelling you will be able to create a more successful brand.

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