It is becoming more apparent, in this technology driven age, that videos are an increasingly popular medium with which to share information. Out of the numerous ways video can be utilized, perhaps the most popular use is for educational purposes.
It was found by Wyzowl.com that “68% of all consumers would prefer watching an explainer video to solve any product associated problems.” This finding not only demonstrates the convenience and simplicity that video instruction offers, but it also tells of individuals’ preference to easily and concisely receive storytelling information.

Image of young businessman pointing at laptop screen while explaining ideas to his colleague at meeting

For this reason, it would behoove content creators to include informational videos when promoting products and services. This marketing technique will assist in customer comprehension and, therefore, help alleviate business labor.