Informative Video Strategy

The goal of any marketing and public relation strategy is to inform, persuade and convince consumers to take…

The Importance of Mobile Video

Video on the landing page can increase conversions by 80% or more. –Visually Let’s say you’re researching a…

The Allure of Watching Videos

Where both text and video are available on the same web page, 69% of users would prefer to…

Increasing Your Website Traffic with Video

It’s no secret that video advertising is becoming an incredibly popular and effective strategy in the marketing industry….

The Benefits of Branded Videos

“51% of executives under 40 conveyed making a purchasing decision after watching a compelling branded video” -Forbes Branded…

Avoiding a Negative Brand Perception

It is becoming more evident each year that video marketing is an effective and innovative medium with which…

Viewing Social Videos

Over the past decade, many social media platforms have come into popularity.  The most successful platforms include: Facebook,…

The Incredible Reach of Video Posts

For many years, it was understood that the most popular and lucrative posts on social media were those…

The power of social video sharing

Since the inception of social media sites such as YouTube, Facebook and Twitter, it has become apparent that…

What you need to know about explainer videos

It is becoming more apparent, in this technology driven age, that videos are an increasingly popular medium with…

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