The United Way of Rock River Valley has begun a donation campaign with the help of Rockford’s Media outlets. Known as Media United, the goal is to help United Way raise money to close a $337,000 shortfall by Februrary. Comtech Corporation has the role of creating a series of television commercials, radio commercials, and print ads. Also contributing to the United Way are WIFR-23, WREX-13, WTVO-17/WQRF-39 for television, Maverick Media and Cumulus Broadcasting for radio, and the Rockford Register Star.
For further information visit the Media United home page.