What MMG is All About
As our name implies, Multimedia Marketing Group is a full-service marketing firm. We offer a wide range of…
Relevancy
The third principle of Transmedia storytelling is relevancy. Relevancy is the degree to which your product and brand…
Sensory
Another principle of storytelling is what is known as the sensory principle. Sensory, or senses, give people the…
Archetypes
The last principle of Transmedia storytelling is Archetypes. Archetypes are familiar story characters that your consumer can recognize…
Introductory to the Principles of Storytelling
Storytelling is the cultural act of sharing stories. Throughout the history from ancient Egyptian hieroglyphics to films and…
The Principle of Authenticity
One of the four principles of storytelling is Authenticity. Authenticity is reality and people want reality. In our…
Season Greetings from Multimedia Marketing Group
As the holiday season is upon us, we find ourselves reflecting on the past year and those who…
Music and Community: Bringing a City Back to Life.
Music and Community Aug. 31, 2016 By Broderick Hooker, Intern As in many cities…
Katie’s Internship Reflection
From one intern about another: I had the chance to work with Katie Park this summer as a fellow…
The Four Principles of Transmedia Storytelling— Authenticity, Sensory, Relevancy & Archetype
PART FOUR: Archetype Author: Joseph Arco, President, Multimedia Marketing Group About this White Paper Series (Highlight) Neuromarketing is…
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