Using Rhetoric: Meaning Through Words

Rhetoric – The art of effective or persuasive speaking and writing. “Rhetoric, is ultimately the art of the…

The Science of High Growth

Understanding the Consumer’s Brain  In concept, free weight training is a very simple practice. You lift your weights,…

Science of Consumer Behavior: The Supermarket

It’s a craze that hits communities of shoppers all across the world: a new supermarket. When rumor that…

History vs. Hollywood

Film is not only a great time filler, but can also be a great learning tool. It can…

Integrating a Social Media Message into an Advertisement

“The idea is for the technology to pop out,” explains Comtech Multimedia Marketing Group (MMG) multimedia designer Alejandro…

A Dynamic Distraction

The Medium and the Message in the Reflective Mind as Plasticity Drawing on research from social psychology, persuasion,…

How Can We Serve You?

Do you want to improve your business engagement, generate leads and increase revenue?   How to increase customers…

House to Home: A Different Point of View

Community is defined as, a feeling of fellowship with others, as a result of sharing a common attitude,…

A simple step by step guide to Successful Filmed Transmedia Presentations

A Filmed presentation is now on every transmedia marketer’s to do list. Why? Because web video and rich…

What’s Transmedia Storytelling and Why Does Everyone Need to Be Using it?

Transmedia storytelling is the way to the audience’s heart. It is the key to connecting with viewers. It…

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