The Allure of Watching Videos

Where both text and video are available on the same web page, 69% of users would prefer to…

Increasing Your Website Traffic with Video

It’s no secret that video advertising is becoming an incredibly popular and effective strategy in the marketing industry….

The Benefits of Branded Videos

“51% of executives under 40 conveyed making a purchasing decision after watching a compelling branded video” -Forbes Branded…

Valuable Marketing Skills and Communication Experience from an Internship

  Lance Gulotta’s Summer Reflection My name is Lance Gulotta and I’m a junior at University of Wisconsin…

Avoiding a Negative Brand Perception

It is becoming more evident each year that video marketing is an effective and innovative medium with which…

Viewing Social Videos

Over the past decade, many social media platforms have come into popularity.  The most successful platforms include: Facebook,…

One Intern’s Quest for Knowledge and Experience

Hallie Welsh’s Summer Reflection At the beginning of this summer, I decided to take an intern position at…

The Incredible Reach of Video Posts

For many years, it was understood that the most popular and lucrative posts on social media were those…

The power of social video sharing

Since the inception of social media sites such as YouTube, Facebook and Twitter, it has become apparent that…

What you need to know about explainer videos

It is becoming more apparent, in this technology driven age, that videos are an increasingly popular medium with…

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