Informative Video Strategy
The goal of any marketing and public relation strategy is to inform, persuade and convince consumers to take…
The Importance of Mobile Video
Video on the landing page can increase conversions by 80% or more. –Visually Let’s say you’re researching a…
The Allure of Watching Videos
Where both text and video are available on the same web page, 69% of users would prefer to…
Increasing Your Website Traffic with Video
It’s no secret that video advertising is becoming an incredibly popular and effective strategy in the marketing industry….
The Benefits of Branded Videos
“51% of executives under 40 conveyed making a purchasing decision after watching a compelling branded video” -Forbes Branded…
Valuable Marketing Skills and Communication Experience from an Internship
Lance Gulotta’s Summer Reflection My name is Lance Gulotta and I’m a junior at University of Wisconsin…
Avoiding a Negative Brand Perception
It is becoming more evident each year that video marketing is an effective and innovative medium with which…
Viewing Social Videos
Over the past decade, many social media platforms have come into popularity. The most successful platforms include: Facebook,…
One Intern’s Quest for Knowledge and Experience
Hallie Welsh’s Summer Reflection At the beginning of this summer, I decided to take an intern position at…
The Incredible Reach of Video Posts
For many years, it was understood that the most popular and lucrative posts on social media were those…
Recent Comments