The power of social video sharing
Since the inception of social media sites such as YouTube, Facebook and Twitter, it has become apparent that…
What you need to know about explainer videos
It is becoming more apparent, in this technology driven age, that videos are an increasingly popular medium with…
Relevancy
The third principle of Transmedia storytelling is relevancy. Relevancy is the degree to which your product and brand…
Sensory
Another principle of storytelling is what is known as the sensory principle. Sensory, or senses, give people the…
Archetypes
The last principle of Transmedia storytelling is Archetypes. Archetypes are familiar story characters that your consumer can recognize…
Introductory to the Principles of Storytelling
Storytelling is the cultural act of sharing stories. Throughout the history from ancient Egyptian hieroglyphics to films and…
The Principle of Authenticity
One of the four principles of storytelling is Authenticity. Authenticity is reality and people want reality. In our…
Season Greetings from Multimedia Marketing Group
As the holiday season is upon us, we find ourselves reflecting on the past year and those who…
Music and Community: Bringing a City Back to Life.
Music and Community Aug. 31, 2016 By Broderick Hooker, Intern As in many cities…
Katie’s Internship Reflection
From one intern about another: I had the chance to work with Katie Park this summer as a fellow…
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